Almost all the successful retailers of fashion accessories are endowed with the knack of accurately forecasting the newer trends in fashion. Since their consumers are seeking to be different in their styles and attitudes, they will demand more of creativity in their designs. It is not unusual for top designers to routinely conduct surveys prior to designing and producing their seasonal lines. The big retailers also consult analysts and forecasting specialists prior to taking the stuff for sale in stores. It would be interesting to know how the independent boutique retailer gets to have access to some of the valuable industry information and trend predictions.
One of the sensible ways would be to observe and catch up on the latest happenings by going through weekly celebrity glossies and other fashion magazines. This will provide one with an upfront view of the new names in fashion design and the kind of stuff consumers are looking for. This way, you will be able to know where the trend is headed to. Media exerts a considerable influence on the consumer spending and the spending patterns. Although this influence is very powerful, it is often tempered by the economy. So, in order to find out what the fashion conscious consumers are actually searching for and buying, it is worthwhile to make occasional visits to busy retailers' and various shopping malls in the city. Find time to have chats with the sales assistants in these stores. These sales assistants constitute the frontline force in dealing with the customers. This will have provided them with a unique perspective of the consumers' needs and expectations.
Other reliable and rich sources of information can be found in fashion forums and online fashion magazines. The highly esteemed magazines of the likes of Elle, Vogue and InStyle have developed fashion forums and consumer forums that are very active. These can prove to be the best indicators in helping you find out the stuff being purchased the most and the upcoming trends and fashion styles. In the earlier periods, the US retailers used to look at European retailers for market trends. But now, more and more US retailers are finding inspiration closer to home. They have realized that there is no dearth of talented designers in their own back yard who are slowly acquiring a loyal following.
To anticipate the latest in trends, one may also subscribe to fashion industry publications including Accessories, Apparel News and WWD. These publications can be real guiding lights especially when you happen to be a boutique owner in a small town who is not in the habit of attending industry trade shows. The websites of these magazines give up-to-date reports on the evolving trends. A lot of fashion related blog sites and online forums hold discussions on what the urban people in major cities are wearing, and these are invaluable sources of information to many. Even if you are an established retailer, periodic researches intended to keep a tab on the latest trends are vital for the profitable functioning of your business.
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