Innovative ways to sell luxury & fashion brands during the economic crisis

There arebasically 2ways ofapproaching the current economic downturn for a Luxury brand:

The Bad way is to compare the current situation vs the development of the category for the past 8 years. The feeling is close to be in front of big cliff with no arm and no leg to climb...Uncomfortable! ;-) As everything is relative, 2009 may be a bad year if compared to 2007, but still outstanding whether 2005 would be the reference.

The Good way is most probably to take a Blue Ocean Strategy approach andconsider this situation as a great opportunity to innovate. As the market is shrinking, it is critical to find new (or different) sourcesof growth.

The marketing of Luxury goods is driven mainly by a Pull strategy based on recipes which are considered as "Must Be" but without necessarily a pragmatic performance monitoring. The Ult ra-luxury brands will keep their clientele but manyothers do not have anymore references in a situation where attitudes and behaviors of clients are changing. Innovating in selling high-end goods means challenging the status-quo in some areas such as: making the brand more accessible and enhancing the experience at retail.

Once the quality of products, integrity of brand DNA and rationalization of the portfolio are secured. It remains...the Client. The most important is to keep the contact with the consumer as the desire to own a Jaeger-Lecoultre watch or a Bulgari accessory has not disappeared!

What could benew waysof interacting with consumerswith a positive and friendly attitude?

Targeted and smart Limited Editions

Beyond the marketing trick to issue 888 units of a specificaccessory to appeal Chine se consumers, there are ways of using limited editions as a strategic pillar of a brand. The core proposition of a brand A brand could decide to reverse the paradigm and to use restricted offers as the standard for its portfolio. The brand 20 Limited (designers from different categories commercializing a defined quantity of a product) is a good illustration.

Staying in touch with consumers
The fashion designer Marc Jacobs has launched in Paris in October 2008 his boutique Marc by Marc where limited editions of various accessories can be found in an exclusive environment at very accessible price (starting at 1.- Euro). It can be a clever way to generate proximity if the originality of the offer is still consistent with the brand DNA and the affordable price is not theunique benefit perceived by consumers. It helps to generate traffic in the retail stores and positive buzz for the brand.

Second hand products

A brand could initiate the commercialization of its second hand products in order to facilitate the access to its world and generate additional sources of revenues: It represents a risk in terms of brand image dilution but it is a business already well established for many brands which are not benefiting from it...whilst being a criteria of success for the cat egory. As an example, the Swedish fashion brand Filippa K has opened a second hand shop in Stockholm in summer 2008.

Renting is not a shame...anymore

It is becoming trendy to rentas it gives the opportunity to transform the absence of ownership intoa positive feeling to renew stuff regularly. It is not perceived anymore as a lack of purchasing power.

Fashion victims addicted to hanbags from Prada, Gucci & Co can now make their life a heaven by renting these precious and prestigious items with Sac de Luxe (French company).

Afficionados of Ferrari and Aston Martin have as well their passion fulfilled with Ecurie 25 which is based on a similar principle.

A new retail experience

It plays a major role in the perception of the brand and the decision maki ng process to acquire a luxury product. However, the current depressing economic climate is not encouraging consumers to push doors of Place Vendme's boutiques. Thus, it is even more critical to transform the contact with the consumer into a unique moment (onand off line).

The service level needs to exceed by far expectations through oustanding "Moments of Thruth" and/or the role given to the experience is to be encompassed into the overall brand proposition.

A fashion retail store in Los Angeles, Fashionlogy LA (already mentioned in a recent post), is transforming the purchase at the boutique into a master piece of the product itself.

The Watch Avenue website provides the potential client of some luxury watchmaking brands with the unique opportunity to experience brands and products on-line.

In a different environment, a wine retailer in Denmark, Gerbola Vin, is using Story Telling in an unconventional location as part of its core offer. This approach could support naturally luxury brands having a rich heritage.

Pop-up stores are a good platform to create a unique retail experience while being able to support other initiatives mentionned above. Vogue Magazine openeda Teen Vogue Holliday Haute Spot at the end of 2008 in a mall inthe US. It illustratesunconventional routesof using temporary presence in order to built proximity with a specific target and generate buzz.

If the client is not coming naturally to the brand, it is up to the brand to find sensitive strings to pull in order to feed the desire while staying accessible. It is difficult today to pre-empt what would be the sucessfull recipe for tomorrow. However, one critical factor will be the capability o f brands to keep the consumer in the centre of the radar screen while innovating in interacting with him or her.

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Finding Fashion Brands online is much cheaper

Today's fashion is devoted by all age groups, be it children, adults or elder people. Everyone wants to look stylish. Even old people want to look young and defy their age by wearing fashion clothing. In modern times, technology has a great link to fashion.

Have you heard of online fashion? Well if not, it is the latest craze amongst the people today. People have gone crazy about online fashion. Here technology and internet has a great part to play. One can avail the best Fashion brands online in a matter of a few minutes by the simple click of a few buttons. This has become extremely convenient as you need not go to fashion boutiques anymore if you want to pick up the latest creations in your favorite labels.

While you can always go to the stores of these designer brands to check out the latest styles, it is actually far more convenient to browse online catalogs, sometimes even in auction sites. Online shopping is becoming a socially connected event. As shoppers discover new products and reflect on their purchases. The best part is that with the advancement of technology, all these brands are available online.

Finding top brand clothes may seem difficult when you are on a budget, but now you do not have to worry about high prices of luxury fashion brands any more. You need not go anywhere any more to try to find Brand Labels at bargain prices. Popular Designer Labels such as Ralph Lauren, Versace, Armani, Burberry, Hugo Boss, etc. are the most wanted Fashion Labels that everyone wants to have and they are available at bargain prices.

Fashion Brands Distribution offers great discounts on clothing. There are jaw dropping discounts available, so that you can easily purchase them. Buying such brands online is very convenient and hassle free. Make your bargain and save up to 90% on our spectacular Bid Auctions!

Many people think that discounted clothes are not good. Fashion Brands Distribution offers great discounts on famous and 100% authentic brands. In fact Fashion Brands Distribution gives you branded clothes at discounts as high as fifty to sixty percent. Isn't that great? Only a fool would miss such an opportunity.

This article is written by an expert working at Fashionbrandsdistribution.com, a leading Designer Labels store offering huge variety of designer clothing brands such as Armani, Versace, Hugo Boss, Gucci and many more.

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High Fashion Brands List - E and F - Samta Khinda

E

Eley Kishimoto

Eley Kishimoto, is a global British fashion and design company with headquarters in London, UK. Founded in the early 1990's by Mark Eley and Wakako Kishimoto, the company is primarily known for its print design. The principle commercial activity of the company is womenswear fashion and accessories.

Benoit Pierre Emery

Benoit Pierre Emery (born July 9, 1970) is a French art director and a fashion designer based in Paris, France. A graduate of the Royal College of Art and of the cole nationale suprieure des arts dcoratifs, Benoit Emery began his career as a freelancer, working as an art director for Canal and Louis Vuitton.

Etro

Etro is an Italian fashion house and manufacturer of fabrics, furnishings and fragrances. It was founded in 1968 by Gimmo Etro. It is still a family business, with menswear headed since 1990 by Kean Etro, while his sister, Ve ronica, directs womenswear. Gimmo's eldest son, Jacobo, is in charge of the textile division, and brother Ippoliti handles the company finances from its headquarters in Milan.

F

Faconnable

Faonnable is a French high-end retailer specializing in tailored men's and women's clothing. The company started humbly as a small custom tailor shop that Jean Goldberg opened in 1950 on Rue Paradis in Nice, France. By 1958 the small tailor shop was making custom tuxedos for Hollywood stars that were in the Cote d'Azur for the annual Cannes Film Festival. In 1961 Jean Goldberg's son, Albert, took over the shop and renamed it Faonnable, a variation of the word "Faonner," which means "to create." Under his watch the company expanded and in 1973 opens its first boutiques in Monte Carlo, Cannes, Saint-Tropez, Lyon, and Marseilles, however it was not until 1984 that Faonnable opened an outlet in Paris.

Fendi

Fendi is an Italian fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.

Fiorucci

Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967. The first shop exposed Milan to the styles of Swinging London and American classics such as the T-shirt and jeans. By the late 1970s and early 1980s this would be reversed, and the New York store would become famous for the fashions it introduced to the United States. Known as the "daytime Studio 54", it attracted trendsetters from Andy Warhol to a young Madonna.

Franck Sorbier

Franck Sorbier is a Paris fashion house that achieved haute couture status in 2005. After working successfully for Chantal Thomass and Thierry Mugler, the French fashion designer Franck Sorbier, wh o was born in 1961, presented his first collection in 1987. Then, some major stores, such as Bergdorf Goodman, Neiman Marcus in the United States, Seibu in Japan, noticed him. In 1995, The renowned French jeweller and watchmaker Cartier gave him the opportunity to present his winter 95/96 collection in a prestigious place, the "Carrousel du Louvre". In 1996, he became a member of the French Federation of Couture and Ready-To-Wear,supported by Jean-Paul Gaultier and Sonia Rykiel. In 1999, Franck Sorbier designed glasses for Vuarnet sunglasses. He presented his first Couture collection this same year.

Frost French

Frost French is a fashion label run by the British movie actress Sadie Frost and Jemima French. Frost French is a UK designing duo. They describe their designs as classical with a twist of pop, Frost French was established in 1999. FrostFrench have being showing in the U.K during London Fashion Week for nearly four years. Autumn/Winter 2007 show marked their 8th season on the runway. They have also appeared on Project Catwalk season 1, episode 3.

Fuchsia (clothing)

Fuchsia is an American fashion company and design house run by Veronica Scott and Lawren Pope, based San Diego, California. Fuchsia specializes in women's fashion, handbags, and accessories.

To be continued....

For information on fashion brands, trends keep visiting: http://www.samtakhinda.com and http://www.samtakhinda.info

Samta Khinda

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Fashion Branding

Fashion Branding



How to brand your Clothes Line



Get started by determining what "feeling" you are attempting to portray with your business and brand name.

Naming your clothes line is very essential. It is the title and the search, of your business that tells your clients what "brand" you are. If you don't previously have a organization title, right here are a number of ideas to deciding on a title:

-Check out using your (or and your enterprise partners') name, but only if your title is distinct or distinctive. This provides the feeling of an artist or the primary designer and the organization ought to be an extension of that particular person and or his or her character.

-Use a life-style tactic. These names evoke a feeling or an era. These names come with visual concepts and are portion of branding due to the fact of that.

-Literal names explain precisely what the brand is. (Organic Apparel or Sustainable Households)

-You could decide on an intellectual type of title. These names are someday abritrary and from time to time only make sense to the designer or the proprietor only.

There is no proper or wrong brand title, but it does have to be some thing you like and are entirely satisfied with. Brainstorming is extremely essential in this step!



Following, concentrate on the actual layout of the logo and clothing tag. If you don't have any style or Adobe Photoshop encounter, you will almost certainly want to function with a specialist graphic designer to possibly transform your "hand drawn" logo to a personal computer file or to style you a thing from scratch. The "look" and the "feel" of the logo is just as crucial as the name due to the fact it will be on anything to do with your enterprise (enterprise cards, tags, advertisments, magazines, etc.). Don't be afraid to return to an old design and style or re-bran d your firm. Remember the shades! Hues have meanings and there are frequently-held assumptions about colors. Some of these are:


White is deemed a summer season colour. It is the sum of all the other colours in the spectrum and it displays light. Some brides put on white to symbolize innocence and purity and medical professionals typically put on white implying sterility.

Black absorbs light. Black is a timeless coloration when it arrives to fashion and is really fashionable. It is thought to be coloration of authority in our society. Depending on the other brand elements, black can be chic, modern day, edgy, or goth.

Red is believed to be great luck in China. It can be vixen but all American as well. It is the color of enjoy and passion so it is a quite sexy colour.

Green represents nature. It is calming on the human eye and can be a little cliche if you're employing it for an eco function.

Yellow can be overwhelming but it is a cheery and joyful shade. Yellow in fact enhances concentration, hence post its and yellow signs.

Orang e is healthful, alter, warmth and power. It is visually stimulating and demands focus. Its passionate and joyful (derived from red and yellow).

Pink can be girlie and youthful. Pale pink is really approachable and wearable. It is innocence and feelings all in a single. Pink is calming and gentle.

Blue shades can arrive across as relaxed or casual. Blue is the most well-known shade and is the opposite of red, so it provides the response of calmness and tranquility.



If you are setting up a bodily keep for your fashions, the store "experience" is a quite critical aspect. You have to begin an emotional connection appropriate in the retailer. You have to construct your story and entail your clients in that story. This brings us to the following most essential portion: definitely realizing your buyer! You have to know specifically who your true buyers are and not only what type of existence they reside, but also what type of life they a spire to reside. A clothing brand's internet site is just like the retailer, in terms of it has to have the exact same "story" and "experience".

If you are undertaking photography and ads for your style brand, make sure you select the appropriate model or models to signify your business.



Other than the obvious naming and getting a very well made logo and photographs of your company, there are a lot of other items you can do to brand the organization additional. Commence by producing brand loyalty and buyer loyalty. Get concerned in vogue trade exhibits and get observed on trend blogs and forums. Use social media (facebook, twitter) to your advantage and get inventive with your posts and discounts! Lastly, you want brand longevity? Assume "lifestyle"!

screen printing st. charles

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UK Fashion Brands

Clothes are no longer considered as merely an article of covering the human body. It's more of an obsession and a status symbol all over the world. Nowadays in UK and all over the world, famous fashion brands have become an easy way to gain status symbol.

Although the Italian designers are known as the pioneers of fashion clothing, but UK logo designers have added their share in building famous UK fashion brands. A world famous UK fashion brand example is "FCUK" a renowned label acclaimed by UK fashion brand "French Connection".

Following are 5 of UK's most prestigious fashion brands and their logo design with a brief account.

Dorothy Perkins

Established in 1909 under the name H. P. Newman, this brand altered its name to Dorothy Perkins in 1919. It is a large British women's clothing retailer, basically working in the United Kingdom.

Ben Sherman

Founded in 1963 by Arthur Bernard Sugarman, this brand has its roots in Brighton, UK. It caters casual clothing line for men, women, youths, and children.

Marks & Spencer

Marks & Spencer (M&S) is a prominent British retail brand. It is the largest clothing retailer in the United Kingdom and the 43rd largest retailer in the world.

Frence Connection

French Connection is most renowned for the logo design "FCUK" as its brand. It was established in 1972 by Stephen Marks in UK to create elegant and stylish apparel that appealed to a wide market.

Next

Next was established in 1864 by Joseph Hepworth in Leeds as "Joseph Hepworth & Son". It is famous for its wide variety of self-labeled & branded products for men, women & kids.

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Wholesale Accessories – The Benefits of Wholesale Directories

Most of the time, you will notice that you even if the clothes that you are wearing seems to be incomplete even if it is already expensive and elegant. This is because you may lack the use of proper accessories for your clothing. With this, you have to know that it is still important to invest on the right accessories.

However, you have to know that every accessory has their own benefits for the overall fashion statement. With this, you can say that not all accessories will match a clothing or fashion statement. So if you want to have several types of accessories for all of your clothes, you can buy wholesale accessories so you will have a number of different options to choose from as you will have a number of different types of accessories to match your fashion statement.

The good news about getting these wholesale accessories is that there are already directories available online that will be helpful in getting many accessories for their use. These directories are the best ways for you to look for the companies that offer accessories. In this way, you will know all the companies that sell the accessories that you need for your fashion.

One of the good things about these directories is that they have descriptions of the store upon looking at the directories. These descriptions can serve as wholesale review about the company. This is because it will give the clients an overview of what the company sells. With this description, it will be possible for people to easily choose the companies that they will work with by just looking at the directory's homepage.

Aside from the description, you can also look for a number of wholesale review providers in the market these days. These reviews will not just give you an overview of what the client offers but also an in depth discussion of the company. This will help you better in knowing the reliable companies that can provide you high quality accessories that you can try out to complete your fashion sense.

There are now a number of different accessories directories in the market these days. You just need to look for them through a number of different search engines to give you more results. If you will look closely, there could be some directories that can be found in one search engines but not found on the others. In this way, you are expanding your search and helping you get more options for the company. This will not only be helpful for people who would like to sell accessories for additional income since they can put additional profit on them.

Overall, buying these accessories is something that will be helpful for every consumer in terms of the fashion that they like. And if they would like to get the right accessories, the directories will be the best place for them to look for different companies to get those that offer high quality accessories that they can use daily.

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Is Fashion your Passion? Enjoy the “Preparatory Course for Fashion Shows” in Milan

From time immemorial, Italy is famous all around the world to be the country of art, culture and above all in the last years, the country of fashion and design.

In fact, there's a lot of young students coming from every corner of the world who come to Italy to learn the language and at the same time, to keep on studying fashion and fashion design.

In order to meet those students' needs, the Italian language school for foreigners Scuola Leonardo da Vinci located in Milan, created a very special course: the Italian Preparatory Course for Fashion Shows.

The course has a duration of 3 weeks and was thought for anyone who wish to have a direct contact with the concept of Made in Italy and the Italian fashion world. During these 3 weeks, students will attend 20 hours of lessons in class and other 20 hours dedicated to out door visits to showrooms, fashion fa irs and real fashion shows.

Thanks to this course, students will have the chance to be present at the preparation of a fashion show in the capital of Italian fashion, Milan; they will follow step by step the several passages which take to the final result: the magnificent fashion shows created by the greatest fashion stylists.

Students will be in close contact with the professionals of the sector and they will learn much of the extraordinary world which is hidden behind a showroom and behind the extravagant catwalks of the fashion shows.

Especially suitable for all students who study in fashion field and wish to have a direct contact with the Italian reality of this sector, the course was created by School Leonardo da Vinci of Milan to encourage students to meet Italian culture.

Next Italian Preparatory Course for Fashion Show will start in June, during 3 weeks between 8th and 26th.

So guys, if fashion is your passion and your talent, and you are real fash ion addicts this is the right course for you.

For further information about Dates & Prices and much more, visit the School Leonardo da Vinci website.

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