The Fashion Industry Thrives on Social Media - Marketing - Social Marketing

What Makes Social Media the Hottest Trend in the Fashion Industry?

Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Big brands like Burberry, Urban Outfitters, Louis Vuitton etc, are shedding their 'exclusive' tags and are becoming more accessible to the general public via social networking. Billboards are being replaced with blogs and marketing activities are centered on social advertising. Moreover, brands and retailers are not only using social media to communicate with their customers, but are also listening to them.

Lifestyle Monitor - Survey

According to stats from a GSI Commerce survey, 45% of consumers prefer shopping for clothes online. Prior to making a purchase, 64% consult a retailer's website, the survey states. Websites are being used as virtual shop windows, with customers 'checking-out' a brand online before visiting the actual store. The Cotton Incorporated 2010 Lifestyle Monitor survey shows that 73% women and 60% men browsed the internet for apparel in 2009, while 70% women and 59% men did the same in 2010.

The initial reaction by luxury brands, to the general public's interest in apparel shopping via websites and social media channels, was apprehension. However, brands soon understood that social media is where the revenue was, with some of their biggest customers thronging popular networking sites. Fashion Brands and FacebookTime and geographical constraints, which had so far prevented fashion-conscious customers from adding popular brands to their wardrobes, were obliterated with the emergence of social media as an e-commerce platform. Not wanting to be left behind, fashion brands extended their digital presence beyond company websites to networking channels like Twitter, Facebook and blogs. A recent study by Hitwise (the data for 12 weeks ending 18th June 2011) shows that fashion brands are making the most of Facebook. According to the study, each 'top' retailer on the site can expect an average of 62,000 visits a month, even if they have no fans.

Fashionably Late? Here's What You Should Do

While the likes of Oscar De La Renta, JCPenny and Chanel have quite successfully created a presence across several networking sites, some brands prefer arriving 'fashionably late' to the social media scene. The biggest challenge for these brands lies in the creation of a well-thought-out social media marketing strategy. Simply jumping onto every networking site out there may not always guarantee the expected results. As a fashion retailer looking to nail it in social media, here's what you need to do: Anticipate Fashion Behaviors:

Promoting stilettos when the trend points towards pumps and wedges may not exactly send the sales charts soaring. In order to avoid this fashion gaffe, it is important that brands understand what's 'in' that season by listening to their customers and monitoring conversations online. Social media monitoring tools like Brand Monitor help identify relevant, industry-related conversations by sifting through the 'noise' and identifying the actionable posts. For the late-entrants into the world of online marketing, this not only saves time by giving an idea of the latest fashion trends, but also helps forecast the possible future trends. When it comes to the fashion industry, knowing the trends is a crucial first step. Create a Fashion Blog:

Creating a fashion blog in the best way to gain exposure for your brand. Before creating a Facebook page or a Twitter profile, it is important for fashion industry professionals to start blogging. A fashion blog a) reflects the objectives of your brand and b) gives prospective customers an idea of the kind of apparel, accessories, shoes etc you will be marketing online. That said, enlisting the services of famous fashion bloggers is also a good way of gaining visibility for your designer label. Karen Millar BlogThe Karen Millar blog, for instance, is a shining example of what a fashion blog should look like and what it should feature. What makes this blog a winner is a) the 'About Us' section that includes everything you need to know about the brand b) the 'recent posts' section on the right side of the page, which links to the older blogs c) the Twitter timeline and d) featuring of the product details and the other necessary information. Finding the Right Channel:

Choosing the right social media platform is vital for positioning your brand in the online space. Selection of the right channel largely depends of where the fashion-conscious target market is hanging out. Once again, it is social media monitoring to the rescue. Instead of unthinkingly choosing a particular platform simply because your competitor is on it, it would be wise to find out where your audience is and create a marketing strategy accordingly. Apparel brands like Benetton and Van Heusen are using Facebook and Twitter as design centers, with the end-user playing co-creators. Leveraging the Power of Social Advertising

The last six months have witnessed an upsurge in social advertising and promotional activities by fashion brands. In addition to reaching customers and engaging with them, fashion gurus have been leveraging the power of social media to promote new designs, and stand out in an otherwise crowded digital space. Whether it is DKNY's PR Girl campaign on Twitter and Tumblr or Dolce & Gabbana's hugely successful Facebook page, when it comes to social advertising, there is no looking back. We studied a few famous campaigns to understand how these brands nailed social advertising. This is what our findings revealed: Generating Buzz the Burberry Way:

Burberry's 'Tweetwalk', which was staged just minutes before the actual event went live, treated the brand's followers to an exclusive glimpse of the designs, generating exponential online buzz. What worked for Burberry was the fact that the brand brought its runway collection to its largest online audience via social media. Their interest piqued, curious fans were eager to see the collection sported by models when they hit the runway. Also, instead of posting updates after the show, as the norm goes, the fashion brand gave its followers the feeling of being involved and made them feel special. Not surprisingly, Burberry's ingenious social media strategy saw a massive spike in brand-related conversations a few minutes after the show started; so much so, that it occupied the number two position on global trending charts, breaking its own personal-mentions minute record. People Love Backstage:

According to Simone Oliver, a senior fashion producer at The New York Times, people are particularly hungry for backstage coverage. Most of the professionals in today's fashion world couldn't agree more. While live streaming is one way of promoting a brand online, letting people behind the curtain is a marketing strategy that has worked for many fashion brands. As Oliver says, "Even if it's just a 20-second video of some new technique for putting on eye makeup, people will retweet it. [Readers] want what they can't get." The Impact of User-Generated Content:

Fashion brands these days are driving sales online with user-generated content. Besides being a low-cost strategy of promoting a label in the digital space, this is also an effective method of driving traffic and increasing revenue. Having understood the impact of user-generated content, more and more fashion companies are encouraging contributions from fans and allowing exchange of opinions across various networking sites. After all, it is no secret that customers are inclined to trust the voice and recommendations from their peers. The CEO of Polyvore, Sukhinder Singh Cassidy, revealed that 69% of the company's users recommend products to friends at least once a week. "We believe the best source of influence for a brand is to harness the power of our passionate user community," he added. The Need to Tweet:

In addition to blogging and posting on Facebook, it is vital for brands in the fashion industry to have an active Twitter account. London Fashion Week - TwitterTwitter hashtags add the 'fairy dust' to fashion brands' promotional strategy, while the viral marketing capability of retweets is something an advertising budget cannot buy. For instance, the British Fashion Council (BFC) is using the #LFW hashtag to promote London Fashion Week. So far, the @LondonFashionWk Twitter handle has +76,000 followers and is showing no signs of slowing down. Making Fashion Accessible

Unlike before, when the fashion industry closed its doors to outsiders, today's brands are willing to look beyond the 'elite' customer. Previously 'exclusive' brands are reaching out to the now financially empowered and fashion-savvy customer via social media. With more and more customers engaged in virtual shopping, for fashion brands the choice is between converting social audiences to shoppers over time or risk getting left behind. Let us look at how fashion brands can make themselves more accessible to the general public:

JCPenny Facebook Conversation The Coupons and Offers Formula Always Works:

Irrespective of the industry type, the coupons and offers formula always works. For fashion brands looking to market their designs to the regular customer, the 'deal-of-the-day' or 'special offer' approach is a good way to a) introduce new designs to first-time customers and b) lure them into visiting the actual brick and mortar store to redeem their coupons and check-out other products. The GSI commerce survey shows that information about the latest deals, offers and promotions is the second most important attribute consumers enjoy when interacting with fashion retailers on Facebook and Twitter. In addition to information about their new arrivals, fashion tips etc, the JCPenny Facebook page runs promotional offers and special deals at regular intervals. Designer Wear? It Must Surely be Expensive:

Our research shows that the biggest challenge fashion marketers face while expanding their customer base is the 'it must be expensive' mind block. Although the top designers and some of the big brands continue to promote their exclusive collection online, the same brands also have a line of affordable labels. In order to reach out to the general crowd, it is important to change this perception by creating marketing messages that highlight the affordability aspect. The best way of doing this is by advertising across the numerous social media channels out there and ensuring that the pricing information is present. For most customers, the absence of a price-tag can be a deterrent. Social advertising guarantees a broader reach, besides an increase in queries from interested customers who would otherwise hesitate to communicate via traditional channels. Simplifying the Decision-Making Process:

Virtual stores cannot replicate everything about in-store fashion experience; this could be one of the reasons why many customers don't come back to a retailer's webpage after the first few visits. What do customers want from fashion websites?Online fashion marketers need to understand this and should simplify the decision-making process. Studies show that effective filters on fashions sites allow users to narrow their product selection. 55% of the respondents said that the ability to filter by size and color makes them more likely to buy, while 50% said that zoomable and rotatable images on product pages greatly influence the decision making process. Location-Based Marketing:

Location-based services like Foursquare and Gowalla can help retailers increase in-store visits, traffic, as well as have a positive impact on offline and online sales. Fashion giants like Jimmy Choo and Marc Jacobs are using location-based social marketing to deliver their brands' messages to customers. During the 2010 New York Fashion Week, the Mark Jacobs brand not only streamed live shows, but also teamed-up with Foursquare to create some buzz around the show. Four attendees who 'checked-in' were received tickets to the fashion show. Besides treating fans to the show, this strategy also increased word-of-mouth marketing and made the brand more accessible to consumers.

Conclusion

Consumers are increasingly checking out a retailer's website or social media page before deciding to make a purchase, which means fashion brands need to step up their online marketing efforts even more. When browsing through a fashion brand's webpage, prospective buyers look for basic information like price, availability of sizes etc. Customers who usually attach the 'expensive 'and 'beyond-my-reach' tags to big brands, feel much more comfortable checking-out the website before making a trip to the actual store. Fashion brands looking to make their labels more accessible to these customers should provide this basic information besides making that extra effort to shed their 'exclusive tag'. Not wanting to be left behind, the likes of Victoria's Secret, Chanel, Marc Jacobs etc have incorporated social media into their traditional marketing strategies and now have a solid presence on all the major social media platforms.

For designers and brands jumping onto the social media bandwagon, the benefits are many. Besides being a free publicity tool, social media is also connecting prospective shoppers to marketers. The new entrants, as well as the high-end labels, are using social media to study industry trends and anticipate fashion behaviors. Also, previously social media wary brands are harnessing the power of user-generated content to reverse slowing online sales and drive revenue. With the big players in this industry using social media to generate buzz and 'hype' fashion events much before they are actually launched, the future for this industry certainly looks promising. As far as social advertising is concerned, it would be safe to assume that the fashion industry is going through a metamorphosis. While some brands continue to test the waters, the others have incorporated social media as an integral part of their marketing strategies. The enthusiasm with which both customers and designe rs have embraced social media means the days of exclusivity and elitism are fast fading. Social media, undoubtedly, is the hottest trend in fashion right now; and we have every reason to believe that social advertising will revolutionize the way apparel, accessories and beauty products are marketed and sold.

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Fashions for mother of the brides dress - Shopping - Clothing

Selecting mother of the brides dress is an integral part of the wedding plans for the mother of the bride. Every new season brings in different styles and colours for mother of the brides dress. There are so many styles available for the mother of the bride to choose from, season to season the styles varies and it is no longer that mother of the bride or groom satisfied with a boxy, frumpy style and with a matching jacket. This part of the 21st century, the styles have gone increasingly youthful, design and detail conscious and yes, budget conscious as well as the dollar does not stretch that far any longer. Online bridal stores like ours only offer the current season's styles in with varying designs and with affordable prices. You can shop comfortably from your home without walking the mall and fighting the traffic. This leads to a less stressed mom of the bride.

Summer weddings are full of sunshine and warmth, and allow the wedding to happen in good weather. Take full advantage of the season and all it has to offer you when planning the summer wedding. Summer weddings are ripe for an outdoor setting such as a beach, a garden, or a beautiful yard. Take the advantage of the long days with an afternoon wedding, or highlight the glorious sunsets. If it is a beach wedding look for an easy and elegant slip dress. And if it is a garden wedding consider big straw hats. One of the best summer mother of the bride dress is the JS collections jacket dress, which comes in two pieces set in gold jacquard, which comes with elbow-sleeve bolero jacket with portrait collar and single button closure over a sleeveless dress and v-neckline. This is very comfortable dress.

Most of the women love spring weddings. They believe that spring is very romantic and that's why they want to have their wedding day in spring time. Every woman wants to make their wedding day a special and perfect day and wants to look absolutely gorgeous on this great day. Complement a spring garden setting with a floral embellished dress. From embroidered blossoms to 3-d buds, these nature-inspired elements can provide colour to whimsy sheaths and ball gowns alike. Wear an airy a-line dress with floral add-ons on the bodice and waistline, or tone it down with lightly floral embellished sweep train for a subtle spring style. One of the spring mother of the bride dresses is the Bijou blue dress by Scala which has long sheer jacket with full length sleeves. It has breaded floral accents and wonderful texture and shine.

Nothing warms the heart quite like a winter wedding. Winter weddings are festive and romantic and winter brides group will want a seasonal winter wedding dress to thaw the chill in the air, as well as one that will keep them warm and comfortable. Winter mother of the bride prefers wearing long sleeves and long gloves are a must where winter wedding dresses are concerned. Gloves can be removed once you retire indoors for the reception. Example: KM Collections Bolero Jacket Dress will keep you warm and look elegant.

The mother of the bride is one of the most important people at wedding. So picking up bride's mother dress requires equal attention as your will be at the forefront and in every photograph. Elegance and class are the two important things that you must keep in mind before selecting bride's mother dress. Select the best dress you can and look fashionable and make this wedding a remarkable day of your family.

View more Women's dresses from Like.com

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Fashion sunglasses

Sunglasses are shades for the eyes that offer protection, better vision, comfort, or just a chic look. They are different from spectacles which only function for people with disorders of vision. Sunglasses are more associated with fashion rather than function.

It is surmised that the idea of sunglasses took birth from the Roman Emperor Nero who liked to watch gladiator fights through emeralds and rubies. But the modern sunglasses took shape only in the 1940s where the movie pop fraternity has had a huge contribution in making them so popular. Today, sunglasses are available in all perceivable colors, with hundreds of rim and

frame styles and protective enhancements.

The most popular classic style of sunglasses is the aviator. They have oval pear-shaped lenses that narrow towards the bridge of the nose. Early movies have stars flaunting their aviators with style. This style is still largely popular; despite the entry of polarized lenses, sports eyewear, wraparounds and clip-ons.

Polarized sunglasses provide protection from severe solar glares from water and snow surfaces, beaches, and roads. They use the light polarization technology mastered by Edwin H. Land in 1936. People who want to discard their spectacles for something trendier without compromising on their visual quality opt for prescriptive sunglasses. Sportspeople wear a different type of polarized sunglasses that are mirrored on the outside that reflect light of different colors.

Whatever type of glasses one might be wearing can be changed into something radically different by attaching a pair of clip-ons. Clip-on sunglasses are a pair of lens available in a wide variety of colors and features that may be affixed onto an existing pair of glasses or even a hat. Sunglasses are associated with fashion in a big way and people like Britney Spears,

Ivana Trump, Sophia Loren, and Linda Evans have their own lines of sunglasses. One could say that sunglasses are as much a part of the catwalk as they are of the street.

Oakley was the first brand to recognize the potential of sunglasses as a fashion accessory. Their sunglasses are still very highly priced and exclusive. However there are countless other brands including Ray-Bans, Serengetis, Christian Diors, Chanels, Donna Karans, Dolce & Gabbanas, and Louis Vuittons. thronging the designer sunglasses market. These popular brands

have spawned another endless market of replica sunglasses, whose products are available at fractions of the costs of the originals.

Sunglasses are a must-have on beaches, picnics, or just when walking down the street on a sunny day. They have become as important as any other part of clothing.

Sunglasses are not just a visual aid; they are also an important part of clothing. They affect the overall look of the person. No wonder that buying a pair of sunglasses is as much a decision-making process as buying any other fashion accessory.

Calvin Klein, Gucci, Nike, Adidas, Donna Karan, Marco Ricci, Dolce & Gabbana, Serengeti, Christian Dior, and Chanel are just few of the hundreds of the names that are involved in the manufacture of hip designer sunglasses. They retail their designer eyewear at exclusive outlets, shopping malls, and multiplexes at marginally higher costs than ordinary sunglasses. There is a lot of advertising and marketing for such sunglasses using all forms of media and celebrity brand ambassadors

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Celebrities and their Sunglasses

Every celebrity out there knows the real value of a pair of designer sunglasses. Whether it's to hide the effects of a late night out on the town or an effort to blend in on the street, a pair of quality sunglasses is absolutely indispensable. We've seen a lot of trends come and go, but a great pair of sunglasses will always transcend the passing fads of the day.

With the summer just around the corner, we have begun our fashion trend spotting efforts for 2006. Like years passed, celebrities are on the forefront of eyewear fashion. One of my favorite pastimes is to monitor the fashion trends of my favorite celebrities. As with last season, big sunglasses are all the rage for the ladies. God bless you, Jackie O!

Carmen Electra is one of my favorite celebrities, and one of the most stylish women in entertainment. While I could do without another season of her dreadful "reality" television show, I am dying to get my hands on a pair of the Missoni shades she was recently spotted in. They are oversized and oh-so-glamorous!

Catherine Zeta-Jones may have a thing for old, outdated actors but her fashion sense is as fresh as a spring breeze. I recently saw her sporting a pair of Dolce & Gabbana glasses that were out of this world! I suspect they were the utterly amazing "4005" model. They were black, with the D&G logo designed into the arms of the glasses. The shades are big, bold, and beautiful!

Heidi Klum, our favorite supermodel and partygirl, has incredible fashion sense. I saw a picture of her earlier this week wearing a classic pair of Aviator shades. While a number of people in the fashion industry have been lamenting the prevalence of Aviator shades, I couldn't imagine a world without them. Heidi was wearing a pair made by Ray Ban, and they were absolutely fabulous!

Speaking of partygirls, how could I go on without mentioning Paris Hilton? I adore Paris. She may not be taken seriously as an actress or singer, but she reigns supreme over the fashion world. She was recently spotted wearing a pair of the new Oakley glasses for women. That's right, kids. Oakley just launched a new line of shades exclusively for women, and they are the must-have item for this fashion year. Believe the Hype!

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Summer Fashion Trend 2009 - Shopping - Fashion Style

The last trace of winter has vanished completely and people are already worried how to beat the heat. In case of summer outfits people prefer light material. Comfort is the main thing as far as summer fashion 2009 is concerned. But style is also a key factor. The fashion wears seen in the catwalks have already appeared in the high streets.

If you havent attended any of the fashion weeks just check out the collection at the branded shops to get an idea. Here is a list that will also help you to trace the latest fashion craze.

Floral Print: This year light colors are in. Ditzy prints as well as floral prints are dominating the market.

Checks: Checks are also doing well this summer. You can wear shirts with different patterns and they can make a good pair with tight jeans.

Strips: Strips have made a good come back this year. But unlike last year thinner stripes are getting more attention this season. Go for a white shirt with black or navy blue stripes on it.

Blocks: Block pattern is one of the greatest fashion trends of this season. Mix and match is a good idea. Try bright top with dark lower half.

One Shoulder Dress: One shoulder dress is straight from cat walk. It is very comfortable and accessible to nearly all. It is perfect for those who want to show off.

Playsuit: Playsuits of the 80s have been revised this year. Printed playsuits are getting more preference. Dark colored suits are perfect for the evening. You can also go for a jumpsuit that offers full leg coverage.

Mini Dress: Dresses with very short length will dominate the summer fashion this year. It is more preferable for you if you possess a slim figure.

Body Con Dress: Body con dress will define the high fashion this summer. Since the material is very figure hugging it will better suit people with slim figure.

Swimwear: Concentrating on swimwear is also important. Cut out or cut away one piece swimsuits are big fashion news this year. The more cut out the swimwear the more comfortable you are. A symmetric swimwear is also featuring in the collection.

Just as many new trends are making people crazy, you will find old trends making a good come back. This is not only true for dresses but also for fashion accessories, bags, shoes, hats and so on.

Gold will be the color of this summer. If you want a touch of grace gold jewelry is a must for this season and remember giant jewelry is the latest trend. A golden touch in your dress will also make you look elegant.

Starting from belts to shoes golden is the hottest trend of summer 2009. If you want to go with this extravagant new trend you can also try golden gown in any special occasion.

Another must have item of this summer is head gear. You will find various designer hats in the market. If hat is not something you are looking for the headscarves or hair bands are there for you.

So are you ready to be one step ahead? In order to stand out dont try too much at a time. Follow these handy summer fashion tips and be stylish, trendy and comfortable this summer.

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fashion trends thread oout - Web 2.0 - Blogs

What is fashion. nowdays we are always running after the fashion design

.Fashion designers keep working on their job.Every year the fashion show is

all over the world.But what is fashion, how can we rate fashion.Seems

nobody know aboout the truth.When we put the fashion this word in our month we

even do not know what it real is.When asked about what is fahion some people say it is a view for life,some

people say it is one kind of appearance but what is the right view.we are

not sure about the truth and nobody can speak out.The truth is fashion

nothing but your sight of wonderful appearance.Everyone should have their own views for fashion,so people wearing different

clothing and living different ways of life.When people get together shopping

or other things, they would say someone clothing is pretty bad or someone

's clothing is perfect.That means someone clothing style fit or against

their fashion views.As the age change their fashion views start change most of the juniors like

the clothing popular like the brand Christian Audigier or Ed Hardy, but when

their age turns old they would prefer the design more mature such as Louis Vuitton.And the design of these clothing are pretty different for

different people to fit different people veiws for fashion.Fashion designer is also always changed as their age turn old.Do you still remember Christian Audigier:Christian Audigier is a mad fashion designer. But his mad genius make his

design clothing amazing indeed. The foil printing and rhinestones uses in his design,make the hot design cool

and fahion,we usually can see his hot design everywhere because Christian

Audigier is welcomed by most of the young.His design is fit fir young and the design of Christian Audigieris usually

the street style and the the design with devil, skull or beauty is cool.

Young thses days are always wanting to express themselves such as a special

clothing or a signature tattoo and the Christian Audigier satisfied them.The

hot design Christian Audigier is really cool for you and me.It is a good design for you to go to a club for a drink. The hot design will attract most of the girls' eyes. A Christian Audigier will

show your money and manything. Anyway it is not cheap and the design is coolyou need a hot Christian Audigier for your closet. The design is collectable. indeed. The hot design and the highest designer. Now his design turn to a little mature and the design fit for the people most

now

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Style and Fashion - Shopping - Fashion Style

Fashion keeps on changing with time. However, in today's scenario whatever you do or whatever you wear becomes a fashion statement. Teenagers are a lot more fashion conscious then they use to be. There is a lot of demand amongst the teens for very trendy clothes. Clothes makes a person looks beautiful. Teenage girls are usually attracted to colours that complement their complexion and figure.

Everyone has become figure conscious these days. Girls want clothes that can make them look slimmer as well as younger. Jeans is a universal wear; it is durable and can be worn with just about everything. If you are slim then you are most welcome to choose jeans with light colours and if you are concerned about being on the heavier side then stay away from light coloured jeans, always choose a dark color which will surely make you look slimmer. Dyed jeans are also in these days, they come in slim-fit and several other variants. Classical jeans are all time in fashion.

Fashion accessory is another important factor that complements your personality. Fashion jewelry is very important for woman who is genuinely interested in style and fashion. Rings, bracelets, necklaces are some important pieces of fashion jewelry. Diamond is evergreen fashion jewelry.

You can find all such tips on fashion which covers almost all the aspects on fashion at Wholesale Apparel. Women's wear includes swimwear, formal dresses, jeans, and sleepwear. College goers love to dress in funky fashion which includes hip-hop, casuals, T-shirts, cargos and street wear clothes. Party wear can be formal or informal, for formal dance parties evening gowns or ensembles are perfect.

An upcoming industry in clothing sector is kids wear. Big fashion houses have good collection of clothes for children at reasonable rates which are made out of natural materials and comfortable to wear. Wedding clothes includes the bridal gown. Bridal gown can be chosen depending on the bride. A Line wedding dress suits almost all figures, while an empire styled dress adds to the height of bride. Western outfits are very popular among teens. Western outfits, include jeans, T-shirts, pants, suits, hats, boots and buckles available in leading showrooms.. Western wear is th most preferred wear according to lot of people nowadays.

Make-up enhances a person's look. It is a considered as an important factor in today's style. Cosmetics do hide dark circles, reduces wrinkles, and gives a beautiful and much needed clean look.

So Wholesale Apparel thus gives useful information on all kinds of apparel and cosmetics. There's no age to be fashion conscious whether you are a kid, a teenager or an adult. As far as you are passionate about fashion nothing else matters.

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