Saturday, February 1, 2014

Why Was My Article Rejected

Article marketing has become a huge trend in Internet marketing today. Many marketers are using articles as their primary, and even sole, form of traffic generation and search engine optimization. However some marketers lament that article marketing doesn't seem to work for them, especially as their article submissions are often rejected.

I own and maintain three article directories. One is a general directory and two are niche directories. Every day I receive hundreds of article submissions and every day I reject dozens. When I first started I would carefully include a specific reason for each rejection but now submissions are so high it is all I can do to keep my head above water. Frankly, I feel it is more important to try to turn articles around in as timely a fashion as possible so I am all about speed now (and am still weeks behind with my general directory).

However I can share these tips in an open letter to article marketers who do not understand why their articles are rejected by my directories -- and likely other article directories as well.

The primary reasons articles are rejected by me include:

Reason 1: Active links in the body of the article. The only place I want to see an active link is the author resource box. This is fairly standard with most article directories.

Reason 2: The article does not belong in this directory. Usually this is true of a large percentage of my niche directory rejections. If the directory is about Internet promotion don't submit your articles about breast augmentation!

Reason 3: The article was not submitted to the right category. If I'm in a nice mood or I'm really interested in the article then I might recategorize it. If I recognize an author who regularly delivers quality content I might recategorize it. If it is in the right broad category I might move it to a more specific subcategory. However if it was submitted with no apparent thought or effort then I will most likely reject it. If the author can't be bothered to select the right category then why should I take the time?

Reason 4: Substandard English. If there are typos or poor grammar in the headline or summary then I am not impressed and will most likely reject the submission.

Reason 5: Subject spamming. If I receive a number of articles on the same subject and by the same author with similar titles and summaries then I will suspect article spamming. Rather than sort out which articles might offer quality unique content I simply reject them all.

Reason 6: Obscure topics. If I don't think that your article about New Jersey Divorce Lawyers will really add anything to my directory then I might just choose to reject it. Similarly if I can't tell what your article is about from the title, summary, or first paragraphs then I'm not going to read any further.

Reason 7: Blatant advertising. These are article directories so I don't want press releases or straight advertisements. Articles should include information about something other than whatever business you are trying to promote.

The simple fact is that these are my directories so I use my own editorial judgment about the appropriate content. I use the feeds and articles from my directories on my web sites and in my blogs, and my bottom line is that the article should offer interesting and/or appealing information to the target audience. If it isn't an article I want to see on my site then I choose to reject it.





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Friday, January 31, 2014

Article Plagiarism the Next Internet Ripoff

Content is King! shout the search engines. That's what the search engines love. We also love the non-reciprocal links that we get for our websites when our articles are published on other peoples' sites with our resource boxes dutifully appended below them.

To create a well written article takes time and effort. We have to get everything right: it has to be of relevance to the reader in that subject field; it has to be well researched; all spelling, punctuation and grammar must be correct; it has to be a genuine contribution to that particular area of specialization, and so interesting that the editor will jump at the chance of publishing it. And, oh yes, all the right keywords have to be there, of the right density and in the correct proportions.

The well-crafted article must satisfy both the reader and the bot; both the aesthetics of the eye and the strictures of the code. So those of us who try and be at least a little bit serious about things know that a second draft is always necessary, and then a third. Then it's best to sleep on it. Even after that, we know that we have to forget about it for a few days until we are able to come back to it again with a freshly critical mind. You prune it and nurture it. You take off the sharp edges and you tighten it up. If necessary you know when you have to tear it up and start over again.

Only after we have got it absolutely right - and then after spending many hours submitting to directories, editors of ezines, article announcement sites and individual webmasters - are we rewarded, perhaps, with those hard-won non-reciprocal inbound live hyperlinks.

But wait. There seems to be a problem. It appears that an increasing number of people are quite happy to simply copy and paste our work onto their own sites without a link back. Or they don't bother to check if the link is 'live'.

That would be bad enough. But there are other people who print our articles and then don't even bother to name the person who wrote it.

But there's far worse: those people who print our article and then announce to the world that they wrote it themselves! Some of those even have the temerity to add the copyright sign next to their name!

I may be being a bit too harsh. Perhaps these people don't realize that they're doing anything wrong. After all, the Internet was originally conceived as ownerless and based upon free and open source information. And I can think of nothing more Public Domain, in fact or in spirit, than the World Wide Web.

Yet just consider what it is these people are doing. They are stealing other peoples' work and passing it off as their own. They are effectively also stealing the web traffic that goes with it, the traffic that our labors should be rewarding our websites with, and diverting it to their own. This is blatant plagiarism. It just should not happen. Theft is theft, in whatever medium.

I wrote an article a few months ago on Internet marketing for small businesses. A search for the title of that article on Google now returns 10,800 pages, so at least the title itself has been reproduced that number of times and in that number of different places. A search for a chunk of text from the middle of the article returns 536 pages, which suggests that the article text has been published in its entirety no fewer than 536 times. Great! So now I have 536 inbound links from that one article! Wrong.

I looked at individual entries of the article and in a surprising number of cases there were no backlinks at all. Also surprising - and somewhat sickening - was the number of individuals who wantonly attached their own names to my work.

I recently posted the same article to a fresh source of publishers. I was astonished at the response of one editor of a well-known directory who had rejected the article on the grounds that it was not mine! She had seen the same piece on many other websites under different names, she said, and it was not her policy to publish work that had been produced using "cookie cutter" techniques. I wrote back saying that it really was my own work, citing the URL of SitePro News where it originally aired as that day's headline feature. She apologized and was even good enough to supply me with a list of names of people and sites who had published it as their own. I'm so tempted to publish their names here (perhaps I will on my blog; so watch out!) but have decided that discretion should rule. For the moment, at least.

But I think there is a clear message here. The fashion for article writing and publishing for content and backlinks is going through the roof at the moment. It's like a mini Internet boom all of its own. And like any other boom it has attracted its own inevitable pack of rat-racers, chancers, charlatans and cheats; shysters who go for the shortcuts every time, while remaining quite happy for other people to do their work for them.

For the record, the convention is this: distribute and publish the article freely by all means. But it must be published in its entirety and unedited, and MUST include the resource box with a live hyperlink back to the author's site (or wherever the author wants, for that matter).

Hey, now even my lawyer understands!

Next time I will publish their names gleefully, and be damned.





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Thursday, January 30, 2014

art-auctions-art-deco

?Art Auctions: Art Deco

In the field of modern art, art deco plays a large and impressively lavish role. The strong colors and sweeping curves lend art deco the trademark boldness that expressed much of the progress and modern advances of the twentieth century. Art auctions around the world still move many art deco pieces of various kinds. If youre interested in collecting art deco, there are many art auctions both online and off that deal primarily in art deco.

In the twentieth century the decorative arts converged in what is known as the art deco movement, which grew to influence architecture, fashion, the visual arts as well as design. The term art deco was derived from a Worlds Fair held in Paris, France, called the Exposition Internationale des Arts Decoratifs et Industriels Modernes in the year 1925.

Though the movement and term comes from the Exposition Internationale des Arts Decoratifs et Industriels Modernes, the term was not widely used until the late 1960s. Especially pre- World War I Europe influenced the art deco movement, though many cultures influenced and were influenced by this art movement. Much of the world was experiencing similar shifts in modern technological advances.

For the most part, the art deco movement was brought about and inspired by the rapid advances of technological and social facets of the early twentieth century. As culture responded to these increasingly changing times, the art deco movement was an outgrowth of these modern phenomena.

Art deco is considered generally to be an eclectic type of decorative modernism that was influenced by a variety of artists and particular art forms. Art deco includes furniture, metalwork, clocks, glasswork and screens as well as paintings and other fine art types of pieces.

The art deco style is known for its lavishness and epicurean flairs that are attributed to the austerity of culture brought about by World War I. Strong patterns and bold colors and shapes were used, as were many particular motifs used universally.

For example, the sunburst motif was used in everything from the Radio City Music Hall auditorium, images of ladies shoes, the spire of the Chrysler Building and several other pieces of art, architecture and design. Other ubiquitous motifs found in art deco were stepped forms, the zigzag, chevron patterns and sweeping curves.

In the West, art deco lost its steam around the Second World War, but continued to be used all the way into the 1960s in colonial countries such as India, where it served as a gateway to Modernism. Then in the 1980s art deco made a comeback in graphic design. Art decos association with 1930s film noir led to its use in both fashion and jewelry ads.

Today art deco is revered by many and dismissed as old news and overly gaudy by others. Though it undoubtedly played a major role in art history, as with most art, individual taste frames the individuals interpretation and like or dislike of art deco styles.

Art deco is one of the most well known art movements. This is mostly due to its wide base of influences and influenced art forms and cultures. Since much of the world was experiencing many of the same advances in technology and mass production, many of the same ideas and symbols were relevant in various parts of the world.

PPPPP

550





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Wednesday, January 29, 2014

Breast Enlargement Rocking the Stream

Breast enlargement is the latest trend that has been added to the fashion street. Now its growing popularity has certainly opening various ways for women to show their beauty among masse. Breast enlargement is exactly needed for those women that have got small or odd shaped busts. These days





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Tuesday, January 28, 2014

Innovative Advertising Places For New Economy

Advertising is becoming more and more innovating in todays knowledge driven new Business world. Advertising companies finding new locations, new innovative Ideas to sell their customers products and Services through Advertising. Here we will discuss some more Places to Advertising your products and services.

Online Internet Advertising Market Places

1. Internet is the best market place to advertise your products in more than 200 countries targeted buyers or customers orldwide community.

2. Make your website for mobile users so that mobile users can access your products catalog on mobile or other PDA devices.

3. Translet your website into various Internatonal Languages so that your products and services can be reach world's local

places.

4. Submit your website into various Business to business (b2b) trade directories so that your customers can buy your products

through b2b exchange.

5. Make a blog or forums for your customers feedback.

6. Submit your website in various search engines to improve your backlinks so that your webrank or pagerank will increase and

your website can be come into first ranking in various search engines and your customers, buyers list will increase.

Offline Advertisning Market Places

Offline advertising is becoming more competitive in todays new knowledge economy. Companies doing advertising in TV channels, in newspapers, Hordings and many many new other advertising marketplaces. here we will discuss about Apparel advertsing

opportunity.

Advertising companies having huge opportunity in T-shirt, Shirts, and many other Apparels. These Apparels are good marketplace to advertise your products and services in more than 200 countries worldwide.

How T-shirts can do advertising?

Apparel companies always finding new designs for apparel Manufacturing Business. Advertising companies can provide huge Royalty free Designs to these Apparel companies so that fashion designers can choose these designs to manufacture their T-shirts apparels.

T-shirts are always popular in all types of peoples in more than 200 countries so that companies provide good designs with their small logo then various companies can choose these designs from various countries and companies will get benefits to do advertising in various locations.

Advertisinig Companies needs to offer Royalty free attractive designs only, because various companies already distributing T-shirts and many types of apparels as a advertising promotions.

Shweta Mehta is e-Marketing Consultant from MUmbai working Davabazaar

URL :





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Monday, January 27, 2014

How to choose a graphic designer without loosing your mind

If you haven't already experienced it yourself, then you've probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but in all fairness it's no different than any other profession. Think about how some people must feel when they have to work with some of your competitors.

You'll want to evaluate some basic things first - things that are vital in any industry. Is your potential designer on time to meet with you? Do they treat your staff with respect or do they treat them they like they don't matter? Did they do their homework before coming? Once you've nailed down the basics, your list of potential designers will probably be a lot smaller. Now you can start to look at some of the things that are more specific to our industry.

Presentation - Everything from how a designer dresses to how they package their sample work will tell you something about them. Take a look at their clothing but avoid basing your opinion on your personal fashion preferences. Instead, look at details that will tell you how much effort they put into their own appearance. Clean shoes are a great indication of someone that pays attention to details. Trimmed fingernails are another. You'll also want to pay attention to whether the work presented in their portfolio is straight. Though these may seem like little details they will mean a lot in determining the attention to detail that your designer will take in your project.

Preparation - Did your designer run up to your office door chasing his wind blown papers across the parking lot or did he stride confidently to your door, materials in hand? Did he show up with a pen and notebook? This is important unless you want to spend a lot of time later reminding them many of the things that you've already told them. A designer that isn't prepared for the initial meeting is not going to conduct day-to-day business any differently.

Point of view - Everyone has a different view of the world and it's a given that those with a similar point of view will work better together. With that in mind, it's important to find a designer that shares your beliefs. The advertising for your multi-million dollar SUV dealership will never achieve spectacular results as long as you are using a designer that believes that all corporations are big evil things bent on destroying society for a buck. If your designer doesn't understand where you're coming from they will never be able to tell your prospects.

Portfolio - This is really a classic case of "size doesn't matter - it's how you use it!" When considering designers you may be loosing out if you dismiss a designer because of a small portfolio. The designer that came by in a 3-piece suit with a three inch thick portfolio isn't necessarily the one for the job. Maybe the girl that has no college degree and a portfolio with nine pages of work that she did at home is a better fit for you. The most important thing really is quality. The designer that brings everything may not be able to decide what to present and what not to present which could mean that they will have the same problem in delivering a clear message to your audience.

There is one more thing to consider when you choose a graphic designer - they know what you don't when it comes to design. When you say "let's add more colors" or "make the text bolder" there is usually a good reason that they're rolling their eyes. We recommend that after you've done your homework and choosen a competent graphic designer you let them do their job. Graphic design is a lot more than just making something look nice. There are a lot of technical details that have scientific backing that you may not know about. In most cases it's in your best interest to focus on what you are an expert in and let them focus on what they are an expert in. You will see far better results that way.





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Sunday, January 26, 2014

Do You need a sexy company logo or would a stinker be more effective

The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

A company logo should make you stop and think...

How many times have you heard your design manager or someone from the marketing/advertising department going on about the need for a clever logo or a design that 'thinks outside the box'? In marketing terms this is met by much consternation by people with any sense of reality and nodding agreement from the rest of the clueless saps who pass off as the workforce these days. Thinking outside the box in this day and age is what all your competitors are doing. To move with the times we either have to think 'over' the box or get on a retro trip and think yourself back inside the box, now that everyone has gone outside to think.

A company logo should stick in your minds eye

Continuing with our theme of going back to basics in terms of logo design. The trend that is emerging and proving highly profitably in certain quarters is the 'so bad its good' theme. Easyjet, Pot Noodle, Tango, Spam... I'm thinking off the top of my head here but allthese brands once languished in obscurity and given a little bit of a trashy makeover have seen sales rocket. The same can be said for the previously unheard of Cillit Bang cleaning brand - design so off putting it makes you want to punch yourself in the face and with the most ridiculous name imaginable but hey whats happening, it's stuck in shoppers minds and bingo like groaning zombies they've bought the product without actually realising what it is and why they've just paid for it.

When good logos turn bad or how to undesign a logo

Built in obsolesence plays a big part in todays quick turnaround world. In a similar way to consumable products like mobile phones and cd players having built in components that only last a year or so before needing to be replaced by the latest model, cheeky graphic designers and logo designers have started to build in 'dated' fonts and styles that will make the company logo you spent 10,000 dollars on and proved a big hit at the time, look like a piece of bumfluff this time next year. Solution: Design it to be as bad as possible in the first instance and the vague whims of the fashion cognescenti shall sooner rather than later pronounce it a hit - meaning big time pay off for you. So there you have it in a nutshell, don't listen to your head when it says you are committing an atrocious mistake in combining stripes and polkadot patterns with some electric blue neon fonts, listen to your greedy heart and think of those filthy bank notes that will soon be piled up in your b ank vault..





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