Saturday, March 16, 2013

Do You need a sexy company logo or would a stinker be more effective

The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

A company logo should make you stop and think...

How many times have you heard your design manager or someone from the marketing/advertising department going on about the need for a clever logo or a design that 'thinks outside the box'? In marketing terms this is met by much consternation by people with any sense of reality and nodding agreement from the rest of the clueless saps who pass off as the workforce these days. Thinking outside the box in this day and age is what all your competitors are doing. To move with the times we either have to think 'over' the box or get on a retro trip and think yourself back inside the box, now that everyone has gone outside to think.

A company logo should stick in your minds eye

Continuing with our theme of going back to basics in terms of logo design. The trend that is emerging and proving highly profitably in certain quarters is the 'so bad its good' theme. Easyjet, Pot Noodle, Tango, Spam... I'm thinking off the top of my head here but allthese brands once languished in obscurity and given a little bit of a trashy makeover have seen sales rocket. The same can be said for the previously unheard of Cillit Bang cleaning brand - design so off putting it makes you want to punch yourself in the face and with the most ridiculous name imaginable but hey whats happening, it's stuck in shoppers minds and bingo like groaning zombies they've bought the product without actually realising what it is and why they've just paid for it.

When good logos turn bad or how to undesign a logo

Built in obsolesence plays a big part in todays quick turnaround world. In a similar way to consumable products like mobile phones and cd players having built in components that only last a year or so before needing to be replaced by the latest model, cheeky graphic designers and logo designers have started to build in 'dated' fonts and styles that will make the company logo you spent 10,000 dollars on and proved a big hit at the time, look like a piece of bumfluff this time next year. Solution: Design it to be as bad as possible in the first instance and the vague whims of the fashion cognescenti shall sooner rather than later pronounce it a hit - meaning big time pay off for you. So there you have it in a nutshell, don't listen to your head when it says you are committing an atrocious mistake in combining stripes and polkadot patterns with some electric blue neon fonts, listen to your greedy heart and think of those filthy bank notes that will soon be piled up in your b ank vault..





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Friday, March 15, 2013

Adsense-Alternatives-2

Adsense Alternatives 2

Bidvertiser (/)

Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status.

Quigo AdSonar (/adsonarpublishers.htm)

Quigo AdSonar achieves relevancy by placing a filter according to your site's categories. It also offers you on-line reports of your site's status and the possibility to add your own custom ads replacing ads that don't gain you any revenue. The setup is very simple, in a similar fashion to AdSense's and quite customizable as well.

Vibrant Media IntelliTXT (/site/web_01a.html)

Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.

Nixie (/display.php?section=Partners)

Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It's very easy to implement and has a good payment policy as well.

MIVA AdRevenue Xpress (/us/content/partners/arx.asp)

MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.

Fastclick (/publish.html)

Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.

contextWeb ContextAd (/Corporate/publisher/publisher.shtml)

ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It's very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.

AdBrite (/)

AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a "Your Add Here" button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.

So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.

PPPPP

577





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Thursday, March 14, 2013

Dermabrasion for Skin Rejuvenation

If you are searching for solutions for your acne scars for a long time, dermabrasion is the perfect answer for removing your acne scars. Dermabrasion is an ablative surgery procedure, which physically abrades the epidermis and dermis of your skin in a controlled fashion using a fine wire brush or a diamond fraise.

Besides using the dermabrasion technique for your scars you can also go for it for removing your facial rhytids and for treating various other skin conditions troubling you. The ablation in a dermabrasion rejuvenates the skin by stimulating the production of new layers of skin.

As a surgery procedure dernabrasion needs a lot of care before and after. Preparing for dermabrasion surgery is as important as the actual surgery itself.

Preparing the skin before the procedure

Preparation for dermabrasion includes the application of ointments such as Retin-A to be applied to the area every night before going to bed.

In case you are prone to cold sores, the doctor may prescribe you a course of antiviral pills a few days before the dermabrasion surgery. You should not be taking Accutane for the past eighteen months, if you have so you will not be considered for the procedure. Similarly, dermabrasion cannot be performed for a minimum of 6 months, preferably up to 1 year, after taking oral isotretinoin. Its use needs to be stopped well before the surgery.

You need to tell your cosmetic surgeon about any herbal supplements that you may be taking as some of these supplements may interfere with anesthesia and cause problems during the surgery because of their blood thinning properties.

Even some over-the-counter vitamins can be hazardous to you, for example vitamin E, which reduces your body





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Wednesday, March 13, 2013

A Clothes Encounter In The Business World

Do you ever wonder where all the dress rules have gone? Depending on when and where you are on any given business day, the words "distant past" might come to mind. It's difficult to decide if people don't know what to wear to work or if they have lost sight of the relevance of appearance to professional success.

The Queen of England is reported to have told Prince Charles, "Dress gives one the outward sign from which people can judge the inward state of mind. One they can see, the other they cannot." Clearly, she was saying what many people are reluctant to accept; that people judge us by the way we dress. In all situations, business and social, our outward appearance sends a message.

Try going to a busy restaurant at lunchtime. Look around you at what people are wearing and see if you don't make judgments about who they are, their line of business, their personalities and their competencies. Think about how you feel when you are dressed in your usual business attire as opposed to casual dress. Your choice of business apparel speaks to your professional behavior and credibility. It is important to understand how to dress for business if you wish to promote yourself and your organization in a positive manner,

How you dress depends on four factors: the industry in which you work, the job you have within that industry, the geographic area in which you live; and most importantly, what your client expects to see.

Professional Dress for Men

In men's clothing, fashion does not change significantly from season to season but business attire is about being professional and not about being fashionable. It's about presenting yourself in a way that makes your clients feel comfortable and confident with you. Dressing for success is still the rule. The professional businessman should keep in mind these few points when deciding what to wear to work.

Choose a conservative suit in navy, black or gray either pinstripe or solid. The quality of the material speaks as loudly as the color and can make the difference between sleaze and suave.

A solid white or blue dress shirt with long sleeves offers the most polished look. The more pattern and color you add, the more the focus is on your clothing, rather than your professionalism.

Ties should be made of silk or a silk-like fabric. Avoid the cartoon characters and go for simple and subtle if you want to enhance your credibility.

Socks should be calf-length or above. Make sure they match not only what you are wearing, but also each other. A quick glance in good light before heading out the door can save embarrassment later in the day. Check for holes as well if you'll be going through airport security and removing your shoes.

Shoes should without question be conservative, clean and well polished. Lace-up shoes are the choice over slip-ons or flip flops. Don't think for a minute that people don't notice shoes. Many people will look at your feet before your face.

Belts need to match or closely coordinate with your shoes. Once again, quality counts.

Keep jewelry to a minimum. In a time when men sport gold necklaces, bracelets and earrings, the business professional should limit himself to a conservative watch, a wedding band and maybe his college ring.

Personal hygiene is part of the success equation. Freshly scrubbed wins out over heavily fragranced any day of the week. Save the after-shave for after hours, but never the shave itself.

The finishing touch for the business man is his choice of accessories: briefcase, portfolio and pen. When it comes to sealing the deal, a top of the line suit, a silk tie and a good pair of leather shoes can lose their affect when you pull out the ball point pen you picked up in the hotel meeting room the day before.

Professional Dress for Women

When women entered the workplace in the 1970's and 1980's in greater numbers than ever before and began to move into positions which had traditionally been held by men, many of them believed that they needed to imitate male business attire. The result was women showing up at the office in skirted suits or coordinated skirts and jackets with tailored blouses finished off with an accessory item that looked very much like a man's tie. Happily those days are gone. While the business woman may now wear trousers to work, she does it out of a desire to appear professional and at the same time enjoy the flexibility and comfort that pants offer over skirts. Her goal is no longer to mirror her male colleagues.

The same overall rules apply to women's work attire as apply to men's. Business clothing is not a reflection of the latest fashion trend. A woman should be noticed for who she is and her professional skills rather than for what she wears. Her business wear should be appropriate for her industry and her position or title within the industry.

Start with a skirted suit or pants suit for the most conservative look. A skirted suit is the most professional. With a few exceptions, dresses do not offer the same credibility unless they are accompanied by matching jackets.

Skirts should be knee-length or slightly above or below. Avoid extremes. A skirt more than two inches above the knee raises eyebrows and questions.

Pants should break at the top of the foot or shoe. While Capri pants and their fashion cousins that come in assorted lengths from mid-calf to ankle are the latest trend, they are out of place in the conservative business environment.

Blouses and sweaters provide color and variety to woman's clothing, but they should be appealing rather than revealing. Inappropriate necklines and waistlines can give the wrong impression.

Women need to wear hose in the business world. Neutral or flesh-tone stockings are the best choices. Never wear dark hose with light-colored clothing or shoes. Keep an extra pair of stockings in your desk drawer unless the hosiery store is next door or just down the street from the office.

Faces, not feet, should be the focal point in business so chose conservative shoes. A low heel is more professional than flats or high heels. In spite of current fashion and the sandal rage, open-toed or backless shoes are not office attire. Not only are sandals a safety hazard, they suggest a certain official agenda.

When it comes to accessories and jewelry, less is once again more. Keep it simple: one ring per hand, one earring per ear. Accessories should reflect your personality, not diminish your credibility.

Business attire is different from weekend and evening wear. Investing in a good business wardrobe is an investment in your professional future. For those who think it's not what you wear but who you are that creates success, give that some more thought. Business skills and experience count, but so does personal appearance and that all-important first impression.





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Tuesday, March 12, 2013

Christmas Article 5

5. Have a Chic Christmas - All About Style and Fashion for the Holidays

In New York, a style capital of the world, black is always a chic and

fashionable selection. That's even more so in the Fall and Winter seasons when

dark colors are favored. But even the fashionistas who like somber colors add a

bit of sparkle and cheer to Christmas and holiday clothing with some color,

usually magnificent red.

Dominant colors at Christmas are red, black and white and a red scarf, or

a white one, is a must-have accessory.

Holiday-themed apparel with snowflakes, candy canes, stars, Christmas

trees, are also popular during the season. Along with being colorful, they also

convey the message that the person is fully embracing the spirit of the season

and is in a festive mood. When individuals wear holiday-themed apparel, they are

therefore radiating a positive attitude and giving the signal that it is

pleasant to be around them. After all, nobody wants to be around the 'grumpy

bah-humbug' type of personalities during the Christmas season.

Holiday-themed jewelry also works well as accessories. These can add that

little sparkle to an outfit that makes it stand out in an admirable way.

Holiday-themed jewelry is also perfect for those individuals who simply want to

show a touch of the holiday spirit without having to actually wear holiday-

themed apparel because it maybe too different from the conservative style of

their wardrobe.

It is necessary to add some sparkle to apparel during the Christmas season

and current style trends of having jewel-engraved or embroidered tops play well

for the Christmas season. They will allow the wearer to look festive in a very

understated but elegant way.

Fall popular styles will also undoubtedly be a fashionable way to dress

for the holidays. Based on the Fall Fashion Shows in New York, there are five

basic outfits that stylists say should be in the wardrobe of all women. They

are: the Tunic, Winter Short - which is cut just above the knee - the Vest,

Pencil Skirt and the Super-wide pant.

The vest can be a dressy one with embroidery or other adornments, or it

can be more minimal based on the overall outfit. The Winter Short and Pencil

Skirt can easily convert from working outfit to party wear with the right

accessory, making them perfect to wear to an early evening Christmas or holiday

party. A variation from the Pencil Skirt is the Pencil dress. This too is likely

to be popular for Christmas as it can be easily accessorized with a broad belt,

which is one of the accessories that top fashion advisers say is a 'must-have'

accessory for the Fall.

The Tunic and Super-wide pant are also liked for Christmas and the Holiday

season because they are very flexible in how they can be paired with other

garments.

Another fall fashion staple are Knit Sweaters - oversized and as tunics. They

will also work well with black tights and leggings, which has made a comeback in

leg wear. Leggings can be worn under skirts or dresses. Very slim leggings can

also be worn simply in place of pants, worn with a jacket or again, with an

oversized knit sweater. Using the basic colors of red, white and black that are

popular during Christmas and the holidays, colored leggings will definitely add

a nice touch of style to outfits and make them seem perfect for the Christmas

and holiday season.

It is also good that dresses are once more welcomed among the fashionable.

And the red dress for Fall fits well into Christmas and the holiday season.

The latest in jeans, which is a mainstay in everyone's wardrobe and suitable to

wear at all times including during Christmas and the holidays, is that a skinny

fit is in. And if ultra-skinny is not very complimentary to your body shape, you

can still get one of the newer types of jeans that are said to have a lot more

stretch, giving a 360-degree or all-around wrap to the body for a perfect or

near perfect fit.

And since Christmas is the season to be happy and cheery, the truly jolly

can always top off their Christmas outfit with a cone-shaped, red and white

Santa hat.





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Monday, March 11, 2013

Do I Need A Degree To Be A Fashion Designer

Do I need an education to be a fashion designer? You might be asking yourself this question at the end of high school or sixth form. The answer is preferably yes, as a degree in fashion will give you the practical tools and training and creative stimulation to follow your dream. But if the thought of spending money and time at school or university puts you off, the answer could be an Internet course in fashion training.

A career in the glamorous world of fashion must be one of the most exciting and lusted after jobs in the world. The field attracts people who have high levels of creativity, an eye for matching colours and designs and an interest in popular and designer fashion. Your course will build on these abilities and teach you much more.

Throughout your training you will learn about the different talents that are necessary for you to get the best start in this highly competitive career. Options taught include how to design and present your ideas, and more practical essentials such as textiles and garment making basics.

A degree may also equip you with the knowledge, skills and attitude you will need to succeed in the business side of fashion. You might want your qualification to lead to a job with an established clothing design company- anywhere from Prada to Primark. Or maybe you fancy using your talent and training to start your own business. Individual courses may give you extra training in options such as business studies and media and advertising.

Other complementary courses include Pattern, Cutting and Design training, Dress Making or Textiles courses and related subjects like Free Hand Drawing or Art and Design. Wherever you choose to follow your interest, whether at college or on the net, the education providers should help you choose which combination of fashion degree options is best for you.

An Internet course has the added benefit that you can complete it in your own home, at your own pace. This means you can complete you training without having to give up your current job or even move away to study. These online courses vary in expense and quality, so it is important to think carefully about you decision before committing to anything.

In an online course you will still benefit from the expertise of knowledgeable tutors who should have lots of experience in the fashion business. These tutors will work with you individually, guiding you through your studies via email and interactive websites. There may even be options such as virtual lectures or message boards where you can discuss your ideas with other students.

Most fashion training courses will end with some form of coursework or outside assessment. Upon completion, you should find yourself with the skills, ability and confidence to use your talent and make your mark on the streets and on the dance floor. Good luck!





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Sunday, March 10, 2013

Public Sector Economies in Transition

In the previous article, we described the various methods developed in the West to cope with the ever-burgeoning public sector.

Yet, economies in transition everywhere in the world have learned a lesson the hard way: not everything that is Western - necessarily fits their needs. Many Western techniques, methods, systems and ways of thinking cannot be applied in Macedonia, for instance.

The public sector is a great burden on economies everywhere.

It is mostly financed by collecting taxes from individuals and businesses.

Taxes are re-allocation of economic resources. Taxes are nothing but money transfers from one group of citizens (the taxpayers) to other groups: to those who cannot pay taxes (such as children and the elderly) and to those who would not pay taxes, the tax evaders. Taxes are a penalty paid by the more productive and honest segments of society. Small wonder that taxes have a bad reputation in the West. They are considered to be both unjust and inefficient.

But taxes are both necessary and inevitable. There is no better way to finance the operations of the government and of the public sector.

The more taxes collected - the heavier the involvement of the state in the economy. This involvement is measured as a percentage of the GDP - the Gross Domestic Product. As we mentioned in our previous article, the figures are frightening: governments consume from 19% (Singapore, Hong-Kong) to 59% (France) of the products and services produced in the economy!

Research shows that public spending of tax money is 6 times less efficient than the same money invested by the private sector. The two sectors: the Private and the Public compete on the same, limited, amount of resources. Every Denar paid to the tax collector is one Denar less invested in the formation of new businesses and one Denar less invested in private consumption.

We can safely state that taxes inhibit economic growth and increase unemployment.

So the current mood in the West is anti big government and anti taxation.

People evade taxes. About 13 - 25% of the total capital in the world is "black" capital, upon which taxes were not paid. It is estimated that Macedonian firms and individuals hold more than 1 billion USD in undeclared cash - against an official figure of 200 million USD in circulation in the whole Macedonian economy.

People openly refuse to pay taxes and they take their governments to court on these issues.

Governments are doing their best to simplify procedures and tax returns (=the forms on which income is reported).

In fiscal theory, we differentiate between progressive and regressive taxes.

A progressive tax is one which is larger - the larger the income is. A millionaire in a progressive tax system will pay much more (as a percentage of his income) than his driver.

A regressive tax is one that totally unrelated to the level of income. Both the millionaire and his driver will pay the same percentage of tax if they buy a car, for instance.

Governments have become desperate. They introduce one rate income tax systems: all incomes are taxed at the same rate, regardless of their size. They are switching from taxes on income (which are socially progressive in nature) to taxes on consumption (such as VAT - Value Added Taxes) which are socially regressive in nature.

The overall goal is commendable: to lower the burden of taxation to less than 20% of the GDP.

But obtaining this goal means that Governments will have to reduce their involvement in the economy and cut back on services and on the public sector.

This is not a very clever idea for economies in transition.

The public sector in economies in transition could and should be privatized only after three conditions have been met:

First, the establishment of a strong private sector. Individuals and firms in the private sectors are the consumers of electricity, water and phone services. Without a strong customer base, it would be very difficult to sell the PTT, the electricity company or the water companies to any private investor in reasonable prices. The public sector must become profitable to be sold to the private sector (=to be privatized). A losing company is not worth anything to an investor, unless he thinks that he can turn it around and make it profitable. The best way to do this is to increase its sales to a loyal and sizeable group of clients.

The second condition: the de-regulation of prices and the abolition of subsidies.

The state must exit forgo all levels of intervention in the finances of the public sector. It must not fix the prices of its products and services and it must not subsidize it. Subsidies and tax incentives thwart and distort the true economic and financial picture. They hinder the proper and correct valuation of the public sector firm by prospective investors.

An investor must feel certain that he will be allowed to fix any price for the goods and services sold by the public sector firm that he is buying. This is the way to profitability and financial health. The government does not need to worry:

If the investor will charge too high a price - his clients will go to his competition.

But what if there is no competition? What if electricity is supplied by only one electricity firm (a monopoly)? Who will the client revert to if the prices that he is charged are much too high?

This, precisely, is the third condition:

The opening of the marketplace to competition, both domestic and foreign.

To cancel all laws, regulations, rules, precedents which inhibit or prohibit competition. To eliminate tariffs, quotas, permits, licences and controls (barring those which relate to public health and to the protection of the environment).

Why should Macedonia have only one PTT? Why not six providers?

Why not allow anyone to produce electricity and sell it to the electricity company? Why to have only one electricity company?

Subject to the right regulations concerning safety and financial wherewithal - everyone should be allowed to do anything. Economic history shows that competition provides better goods and services at much lower costs.

It also shows that the public sector is a potential hub of inefficiency and sometimes blatant corruption.

"Lean and Mean" is the name of the game in today's economic environment.

The Public sector is fat and sluggish. It has no right to continue to exist.

Even private sector enterprises are "downsizing" (cutting their labour force considerably).

But certain functions can scarcely be transferred to the private sector. These functions are inherently non-profitable and non-profit motivated. They are usually performed by municipal, local and regional authorities.

The municipal (local) and regional part of the public sector has five sources of income at its disposal:

It is empowered to collect taxes from individuals and from businesses - the size of which is normally linked to the (residential or office) space that they occupy.

It is allowed to collect fees and charges which are fixed and relate to the provision of services such as: water supply, sewage, sanitation, posting commercial signs, parking and toll roads).

It is authorized to levy fines on transgressors against municipal rules and regulations. The best known form of this kind of financing is the parking ticket.

Mainly in the USA, local authorities are permitted to sell municipal bonds ("Munis") to the public - through the Stock Exchange - and directly to institutional investors, such as pension funds.

The local authority which issued the bonds pays the bondholders from current income generated by tax revenues and from specific incomes generated to it by specific projects.

An example: a local authority wants to establish a water treatment facility.

It costs 100,000,000 USD. The Authority receives 60,000,000 from the government and sells 40,000,000 USD worth of bonds to the public via the stock exchanges.

Once the facility is built, it begins to supply water to the residents and to businesses. They pay for the water that they consume - and the income from the sale of the water goes to the bondholders. This income covers both the interest payable on the bond (=its coupon) and the money that the bondholders invested in the bonds themselves and which they have to recover.

* Lately, a new fashion is developing in public administration, called devolution.

It is the transfer of parts of the national budget directly to the local authorities or granting them the right to regulate their own fiscal (=tax) systems.

Devolution is a prime example of a mega-trend in human societies: that of the dismantling of Big Government. But this is subject for yet another article.





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