Several factors make up effective advertising. While your company might be considering a high dollar item that could potentially cost a lot of money, the truth is that your dollar need not go far to bring in an effective promotional marketing scheme. Relying on everyday objects to begin your marketing campaign can be both cost-effective and memorable; which is exactly what you want when it comes to advertising. In specifics, promotional tape measures are an ideal source of advertising because of their simplicity and the fact that no matter whom you are you are going to need a tape measure at some point.
Being able to effectively choose the right type of tape measure for your business, however is a different kind of story altogether. Tape measures come in all shapes and sizes and personalized tape measures are no exception to this rule either. Many people in many different industries rely on a tape measure to get them through the day and to provide accurate measurements in order to perform their job long after their clients have left their shop. That being said, there are not only several different lengths of tape measures, but also several different size models as well.
The Fashion industry relies on being able to take a measurement in an instant and often needs more than just one to get them through the day. While many agents in this industry have personalized tape measures to readily identify their property, the truth is that you can find several measures lying around at any given moment. The pocket tape measure is ideal for the Fashion industry because you can always keep it on you.
If you're in the surveying line of work, you will most likely want a longer piece of equipment and most people employed in this business have a tape measure somewhere around 300 feet or longer. This might seem like an exceptionally long and extravagant tape measure, but the truth is that it's needed. Logo tape measures often help surveyors discern their own measures from that of a competitor or worker from another company.
Finally, the builder's tape measure is 25 feet in length and is normally a more bulky version than you would see in the Fashion industry. Imprinted tape measures often found in this industry must be sturdy and durable as they will most likely see a lot of heavy use. Aside from construction measurements, builder's tapes are often used to measure the interior of a house as well for decorating or spacing purposes.
Choosing the right length or size of a tape measure can be a difficult thing, but many things you should consider when making that decision come in to play. Always consider the amount of use the measure will be seeing and base your durability of the item off of that. Secondly, consider the lengths you will go to - literally. If you're looking at measuring vast amounts of space it might be better to upgrade the length of your measure a few more feet.
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