Introduction In this current age and time, technology is the way forward, from running errands, to shopping, to business, to travelling. All this can be achieved all at once, thanks to the creation of the internet and now the creation of handheld appliances like phones. With the ease of surfing the internet on such devices life has become better and simpler, but with the current competition of phone software and applications; the question is, who has the most innovative and creative ideas to satisfy the hungry consumers (the phone users in the markets). This has made the two major phone producing companies to make a major boasts in their software department and the hardware department to make the phone be more basic yet, be able to do fancy things. This is Why the Apples IPhone and the Googles Android has come up with ideas to pimp up their phones and make them simpler (Chaffey and Wood, 2005). This has also led to mobile phone manufacturers and service providers to come u p with applications that make life easier for the users and consumers in order to make them comfortable with the devices they use and their importance and significance in their life.The impact of mobile applications in fashion marketingLet us take for example a case of mobile internet marketing that was launched by the iPhone some few years back, this can be seen with the launch of short message marketing commonly known as SMS that was and is being used up to date by mobile operators and fashion designers to advertise on their products and brands so that they can reach out as many people as possible as long as they are using the service provider. This has enabled the companies like Truworths to market their clothing fashions and brands hence enabling those in the market to know what brand is new in the market and its fame in the market. This has enabled them to reach out many people and made their products known to them. This brand of SMS fashion marketing is also being adop ted by other companies to advertise on their services. This reaches may people in the market hence the outcomes are great.In a research done by a private company, results showed that many people were willing to vote via short messages for their favorite shows and fashion designers other than having to go out to the arenas and doing physical counts on the particular venues. This means that this mode of marketing has affected in the way people feel as having participated in the winning of a brand just because they did sent their votes for or against a certain brand. This means that the turnout of the voters will be greater than when they were in their physical heads. SMS fashion marketing is a great deal that could make fashion designers and publishers to impact much on the market than when they use media like televisions and media since many people might not be available to read on them but with their phones that they use in their day to day life then reaching them out is muc h easier and promising. Mobile banking has also made a major impact in the market in that many people are now embracing this new application in that they dont have to go and queue up in banking halls and take or waste most of their precious time in the queues. Take for example a person is willing to pay for something She/he has seen online and has to go to his/her bank to make withdrawals to make the payments, this means that it might take them some time to be able to complete the transactions, but with mobile banking, the user can be able to use their phone which they carry with them to pay for the service or fashion brand that they want to buy so that they can get then in time. A survey conducted by Banc Investment Group showed that that most people preferred using their M- banking services other than using their banks services, the people also said that they were looking forward to major phone manufacturers to incorporate a service or an application in their operating sys tem to make sure that clients didnt have problems while using these services. Apple has gone to an extent of making a few of the applications and made it possible for its users to enjoy its benefits. Many banks are in the process of making a platform that will involve online cash management or upgrade to a risk management originating from capabilities of online banking. Banks that have been using this mode of application in their services have a higher advantage compared to the affiliate banks that do not offer the services. This is because many fashion designers want availability of the M-banking services whenever they are available and in time and M-banking is doing just that for them. They can use this services and applications to market and receive payments through their mobiles hustle free and its less time consuming. Many fashion designers and marketers are diverting to this because this is closer to the customer and like home banking and ATMs. (Banc Investment Group)T his is because with this application one can do almost all applications in that bank at the comfort of the ones house or wherever you are in as long as you have the a mobile at your disposal and have registered for the services. This application has also made it possible for the banking market to be very competitive and as more and more banks are looking into ways in which they can woo more customers in their way and make the most in it. Mobile banking has been effective to clients and customers in that they can be able to use the banks services at faraway places where there couldnt be any Automated Teller Machines (ATMs) hence they can use their devices in doing the same.other fashion designers and marketers like supermarkets can use this form of advertising to market their products and use SMS internet marketing to let their clients and customers know on how many points they have in their cards and how they can redeem their points and in the process be able to market their brands and provide valuable services to their consumers. (MMC Chairman Steve Wunker)When it comes to social media networking in promoting fashion designs then the two phone manufactures have gone to a great extent of enabling fashion designers to make sales and advertise themselves in social sites like Facebook or even twitter and make leads out of them. This is because more and more people are using these social sites to reach out their loved one and keep in touch with them, and in the process marketers and fashion designers can use these sites to advertise their work and reach out a larger and bigger group in the market hence sales. (CEO Vitrue, Reggie Bradford.) The key component in social medial fashion marketing is in real time feedback and can be used to measure the results acquired because of it. When fashion lovers and marketers see an appealing advert of a commodity online, they tend to retweet it many times in order for their friends and colleagues to see and in t he long run marketing cycle goes on and results are seen. With apps like Google maps available for all android phones the ease of locate a certain place within ones locality has become ever so simple and fun. This means that fashion designers and consumers can use this features to advertise and make known to the consumers where they are located, through using Google maps and Google latitude. They can also upload High definition videos to tell more about their fashions and make them viewable on Google android or apples iPhone that supports this media. In so doing they will put emphasis on their fashions to attract more clients and consumers. Consumers can also use the feature in Google Android on the other to translate real time notes in over one hundred and fifty languages. This makes you even able to communicate with a person who is not conversant to your language and communicate well with them, hence they will be able to view contents of fashion designers in other countrie s and no matter the language used because the phone itself will be able to translate the page and the consumer will be able to understand about the fashions in the page.Disadvantages of using smart phones to fashion industry and consumers.one of the biggest advantage in using smartphones is that fashion designers and consumers can use them to research on the upcoming and new designs and be able to identify the unique ones hence have the idea of what the market says and needs. This will enable them know of the fashion trends and keep themselves updated with the current news. Consumers on the other hand will keep themselves in touch with the current fashions in the market and know which and which to look out for. The disadvantage of using these phones in fashion is that it is not affordable to the common man and not many people are able to operate it. Many people look for phones that are easy to use and cheap to get. This is a major set challenge in this industry as they canno t be able to reach out all the people in the market.Potential outcomesWith the current fashion trends and upcoming technology, the industry is likely to grow enormously in that more and more people are trying to keep themselves in the fashion industry and keep themselves up to date with them. This is seen with how they respond to the fashions and designs and how they use their gadgets to research on them.ConclusionGenerally, when it comes to phone fashion and applications, iPhone has sunk in deep to make as many applications as possible in the industry to satisfy its customers and clients in the fashion industry. This is because with the current trends in the market and the applications those are making it possible to purchase designer clothes within the shortest time by them using tools like M-banking. This enables the consumers and designers to make payments in no time and have their goods delivered in time since they do not have to wait for their banks to approve for the transactions. Through the use of Short messages fashion internet marketing, the designers will be able to make and meet a large volume of consumers and be able to make the most sales through it. This is because they will be able to reach out many people who do indeed use phones in their day to day life hence the outcome experienced will be great. This will make the fashion industry grow even faster because the clients and customers are reached in time hence hey will be able to know what is in the market to embrace it.
iAutoblog the premier autoblogger software
No comments:
Post a Comment