Wednesday, October 10, 2012

Men's Fashion - Breaking Down The Generation Barriers With Y3 - Shopping

Men's fashion has come on a long way from years ago when the choices were much narrower. Today it's possible for men of all ages to find a wide selection of fashion clothing to choose from, with high streets and online stores busting with choice whether you're in your teens, twenties, thirties, forties or more.

In fact almost for the first time men's fashion seems to have broken down the barriers of age and provided a huge choice of innovative, fashionable clothing lines for men of all ages, and often products and fashion lines will cross over from one generation to the next. Men in their forties are now able to enjoy similar choices to men in their twenties, without anyone thinking it odd. This extra choice has proven to be very popular with men, and of course the fashion labels working hard to continually come up with new, innovative and exciting fashion clothing ideas which continue to break down the barriers which seem to have existed for so long.

One of the areas of men's fashion which has seen most innovation and development has been footwear, because whilst years ago most men would have thought that their most daring look would be to couple socks and sandals, with perhaps their brown suede shoes reserved for those special occasions, today men often feel comfortable wearing trainers, with the range now available offering choice that again leaps without any care at all across all of the generations.

A few years ago you might have been forgiven for thinking that trainers were simply about a visual style, a street look and an image that was cool, but not for the over forties, and perhaps not even for those in their thirties heaven help us. But it's very clear now that trainers offer far more than a look, because the technology and scientific developments which have occurred within many of the leading fashion houses and sports industries as far as trainers are concerned have resulted in footwear which offers outstanding comfort, hygiene and safety.

Whatever your sport, or your activity, whatever your outdoor interests or your weekend pastimes, you'll often find a pair of trainers designed to make it better, safer, more comfortable and to improve your performance. One such trainer, or at least one such brand of trainer, is Y3. Y3 trainers were born from a coming together of a leading Japanese fashion house and Adidas, one of the world leaders in sportswear and sport science. Until the 1990s most trainers were simply being developed either to look good, or as sports trainers to improve performance. There really wasn't much interest in making sports trainers look fashionable, nor much interest in making street wise trainers comfortable, hygienic or able to improve performance whatever you did, wherever you were.

Y3 was born initially as a single trainer, but gradually over the years Y3 trainers have resulted in a huge range, able to offer specialist performance or support from running and jogging to squash, tennis and martial arts. From free running to skating and from walking to sprinting, Y3 trainers offer an unparalleled and unequalled combination of specialist performance aids with cutting edge style. This means that anyone of any age can enjoy the best of both worlds, with a boost to their performance as well as their image.

In fact so successful were Y3 trainers that they have spawned a whole men's fashion range, with Y3 labels now adorning everything from shorts and tops to sports bags and hats. Y3 trainers proved that sport can be sexy, and being fashionable doesn't have to come at the price of performance. The Y3 men's fashion range is about quality, attention to detail, and about helping men get the best out of their performance, whatever that might involve.





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