Early in 2009, beer catechu cool mountains in Beijing expanding soil. Because of its high rate to meet the unique shape and high "you OUT" of the Advertisement Messages, makes people in a short time to know this strange guy. But seems to be untimely, was born Marketing FromEMKT.com.cn poet who wear the mantra of death. Evaluation of beer when they are so cool catechu: 1. Mislead the children suspected of drinking and chronic killer; 2. "Half, eunuch or a transgender person"; 3. Compound after the lost persons; 4. From the nature of demand beverage, simple grandstanding by innovation; 5. no category of orphans; 6: congenital malformation bastard so. The results, being cool beer catechu say in marketing poet. Since being on shelves and a little on the Lingual fixed or fixed. Early 2010, beer catechu finally could not bear the quiet cool. Started to buy gifts and crazy price reduction. The result is expected, the battle to die poor. April, protocatechuic cool beer hurried awa y in Beijing (not take away one point clouds). In the history of this beverage, the addition of a tragic "heroes" do it! Protocatechuic cool beer. We all know, a beverage product is a relatively short-lived. But with a huge collection of cultivated a short-lived, but it is rare in the rare. Haha wow even the rich and powerful, were adults has always pursued the small probability of trial and error theory (Sam Ham Add green eggs). Behind this is "more than a 4,000 dealers, 40,000 dealers and more than 2 millions Sell End "of the blood and sweat to be denied. Undeniably, wow haha had some success (such as: clean water, Yo Yo tea, nutrition, Express, etc.). But that is past. The world is changing, the only change is only change. So, the success The trick in today's terms can only be a fun Bale. surely the beginning of many marketing poet protocatechuic cool beer to rinse hold, in order: to make iron into steel, may have failed to wow haha hear the voice of office dressing . Hav e such a set of data: (30 target consumers to buy beer after drinking catechu cool: that "false Beer Not like "the one who said" general feeling "of a person, say" no special drink "of a person, say" no drink feel "of a person, say" mediocre taste "of a person, said," Super difficult to drink, "the two people said," nondescript, non-alcohol non-wine tea tea "5, that" strange taste, bad taste, "the 9; said," advertisement common, not the same as beer, "the one who said" Haha wow you can try the product "of a person, say" special drink "and a person, say" summer thirst-quenching beer tea "3, that" unlike Carbonated beverages "The one who said that" non-alcoholic beer "and 2). Apparent view is the crux of cool beer catechu poor taste and not clearly who he is. To careful analysis, not difficult to find. The nature of the fundamental entangled in beer catechu Shuang be no understanding of the target consumer. The length of product life cycle is the spirit level by the consumer ( awareness Identity? recognized) the decision process. This process is a huge enterprise systems engineering. Add together every aspect of the system is the product life cycle. Protocatechuic be weeping is cool beer under the operation of the wow ha ha, actually buried dead in front of the first marketing system. Beer catechu is not cool to create consumer awareness of its objectives mainly because the cultural environment (recognition) of the method. Beer cool to hip-hop culture catechu main line, through the students, family car, office white-collar hip hop, plan to use in the target group in a fast has been (understanding Identity? recognized), and finally cool the beer catechu represent a cool, cool fashion healthy cultural environment. Protocatechuic cool beer after the consumer group located in the 80,90 is no problem in an attempt to make itself into a cool, cool fashion health Drinks No problem. The problem in its formation cool, refreshing drink fashion health and cu ltural environment of the process methods used (the expression of the way) on. Clearly that is: cool beer catechu use "you OUT of the" Hip Hop culture method to express the cool, cool elements such as fashion, but formal, vulgar, childish cool cool, and sought after 80,90 mental real cool, cool, fashion, self-worth, which do not match, fail to reach consensus, there is no resonance. So, after 80,90 and consumers can not accept you think you cool, cool fashion health and culture. He
iAutoblog the premier autoblogger software
No comments:
Post a Comment