Barbie celebrated her 50th anniversary this year and it may be her role as the reigning queen of fashion dolls will see some fierce competition going into the holiday season.
The two most popular contenders are Liv Fashion Dolls and the Moxie Girls. Although Mattel has introduced a line of "Barbie Fashionistas" dolls to compete with these two doll lines, the Fashionistas pretty much look like the basic Barbie with different outfits. What Makes Liv Fashion Dolls DifferentLiv Fashion Dolls are four dolls with different personalities, living a typical teenager life style. Katie is the outdoors sports enthusiast, Sophie a talented hairdresser, Alexis loves fashion and trends, and Daniella the aspiring entertainer.
Alexis, Daniella, Sophie, and Katie come with a unique web code where girls can access the Liv World web site. The web sites contain activities, games, videos and the individual doll's diary. Each one of these dolls has 14 points of articulation, which allows for multiple poses and movements, glass eyes, and high quality hair. The dolls'each come with two wigs which are interchangeable, a complete outfit, a brush and some other accessories. There are additional clothes and accessories available.
The Liv Fashion dolls are aimed at the six to ten year olds age bracket. This is the age that girls start emulating teenagers.
Liv Fashion Dolls are the creation of the third largest toy company in North America, Spin Master and the Moxie Girlz are part of MGA Entertainment (the Bratz dolls). The company intends to invest is marketing the Liv Fashion brand and it may be already paying off. Liv Fashion Dolls have made it to the top ten toys for 2009 according to may industry experts.
Spin Master put a lot of research and upfront effort into finding the right look for the Liv dolls, according to a November article in the N. Y. times. The dolls look friendly and hip. The article further quoted Ben Varadi the creative director of Spin Master, "We wanted to create a collector-doll feel," said Mr. Varadi (creative director of Spin Master), who gave the Liv dolls glasslike eyes, glossy hair, interchangeable wigs and 14 points of articulation that make them easy to dress. He aimed to make Liv pretty but approachable by giving her slightly plump facial features and contours softer than Barbie's. "We went through five different sculptors" to create an alternative to Barbie's chiseled cheeks and pneumatic curves, he said, adding, "We didn't want Liv to look like she just came back from a plastic surgeon." Here is a link to read the article in its entirety. "Losing the Limo - Fashion Dolls" Losing the Limo-New Fashion Dolls
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