Using printed mugs is a great way to promote your business. Printed mugs offer thousands of options...you can choose from a conventional single-color mug to more fashionable designer printed mugs for elaborate display of your taste. Whatever might be your selection, it's important that you tap the right client with the right printed mug to get the right effect because printed mugs are arguably the most effective marketing of now.
Who uses printed mugs?
Everybody uses mugs. Those in multinational corporations, those in small offices, and even those in home based businesses; everyone looks forward to decorate their desk with something. Take this opportunity to help them. Give a printed mug that your clients can use as a decorative piece. This way, you are also getting the opportunity to continuously be in sight of your client. Statistics says that marketing is all about staying on in the minds of your client, so that you are the one who comes in their minds in case of any requirements. This really happens! No sooner they need any help the mug will serve as your business card. So, make sure that your mug has a small place where your contact detail is given.
Select the right printed mug for the right client
Wrong things in the hand of wrong people will do more harm than good. A highly fashionable mug on the desk of a traditional client will serve no good. You may have a substantially on this mug, but what's the result? Your mug has probably landed up deep inside a closed cupboard, and your money in the dustbin. Unfortunate...isn't it?
Plan well before proceeding with your marketing endeavor!
Categorize your clients based on their set up. Consider the office environment, the types of people who visit your clients and figure out a design that will be appropriate for him. A client who is in a home based business need not be given a very expensive printed mug. A fashionable printed mug with an emblem of your company will be best for a client who has an international set up with a very busy office.
Design of your printed mug is important. Your mugs should not be to gaudy, or too meek. Ideally, the design should be such that it catches the eyes of onlookers, but not disturb their concentration. Leave a line or so at the bottom for your company details. Don't give a full business card if that eats up half the space. In that case, may be a telephone number of your company email id should do. Consult someone who has been in the job of designing printed mugs for promotional purposes.
You should certainly not be tight fisted while marketing your business. However, be ruthlessly active when returns on investment are concerned. Don't spend a penny on areas from which you do not expect business. You can at the max give them a small token, in case they come up with a new project for you in future. After all, no client is absolutely un-prospective.
Promotional printed mugs will always stand out against paper leaflets, flyers or maybe free CDs. This is because none of them will be so useful and can serve as a decorative piece of item. Start reaching out with printed mugs and show your clients your appreciation for them. You will surely flourish in your business and much ahead of your competitors.
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