Paris Fashion SHOW just held the annual new clothing Zhayi appearance, style similar to the same style, only big-name apparel prices 1 / 10 after two weeks of fashion apparel will be put on the major Spanish fashion giant ZARA store sale.Although grass is always greener is a derogatory term, but we can not deny that businesses are already unable to meet since the inhibition took to the road grass is always greener consumer - a consumer shift in the era of fast fashion, fast marketing has become a major industry, a typical business strategy.If the focus on size, market share, patents advantage is typical of the traditional economy of Enterprise business strategy, so fast fashion, fast marketing is an outstanding business characteristics of the Internet age - in the Internet age, information flow barriers were broken, regional barriers were leap distance is compressed, the consumer's desire for power and concerns are easily incited and just drift, fashion style is easy to be swept, the same can easily be updated fashion covered. In this background, enjoy the fast fashion has become a typical social network signs of the times.From the perspective of business strategy,. Fast fashion faster Marketing has three outstanding features: 1, in the context of a large fashion, there will be some of the unique features of differentiation, a mass side of the times no longer appear, such as IKEA products; 2, fast and stylish products often have a the characteristics of these symbolic not only have the basic functions of product, but also has certain social functions, such as mobile phones. 3, a powerful marketing force control can be quickly transformed into reality fashion merchandise, while highly competitive prices, such as ZARA.Although the concept of fast fashion faster marketing long been proposed, but we review the development of the industry, but many successful companies can develop has long since ceased to follow this path in advance.In the fashion industry, ZARA is the founder of fast fashion, the core of competitiveness has always been to "fast" is known, Zara only 10 days will be able to shop T-Taiwan inspiration into new goods, from the design and production to transport shelves no more than two weeks. Supply stores twice a week, every 3-4 days, the racks will be full update. Although the annual production of more than 12,000 kinds of clothing styles, but not large quantity of each batch to create the feeling of always scarce.Zara every two weeks on a new goods, not sell the removed, it is the public's fashion vane, the pressure of cross God did not wait for you to, then to store the new goods.Fast fashion faster the wind is blowing marketing, and more violent. It affects more than just the level of the apparel industry, and in many very "network" very "traditional" industries, for instance - such as real estate as soon introduced to fashion marketing, business strategy quickly. Industry leaders such as Vanke star t using standard precast concrete panels instead of traditional perfusion build a house the traditional way, so that the same construction as base building blocks, can be faster, more features, more cost to complete.Fashion does not mean to completely subvert the tradition, advocating a more rapid fashion does not mean to abandon the old classics. In fact, we can see the fast fashion faster marketing business thinking into the given new activity in many traditional industries. Innovation in many industries, we can easily find the elements of fast fashion faster sales shine in them.2010 has just begun, and we look forward to marketing the shares of fast fashion faster new business ideas to bring more vitality to the enterprise, to the surprise of our lives more sense.
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