Wednesday, July 2, 2014

Making Sense of Fashion Trends - Shopping - Fashion Style

With the advent of ecommerce, fashion trends are moving faster than ever. It seems that just as soon as fashion appears on the catwalk, celebrities are wearing it on the red carpet and clothing manufacturers are re-interpreting it for everyday wear. From harem pants to a dress made from meat, 2010 was an iconic year for fashion trends. As trends come and go, one thing remains certain; like history, fashion repeats itself.

It has been theorized that fashion trends take about 50-150 years to come back into fashion. James Laver, a fashion theorist and historian attempted to explain the lifecycle of fashion trends in a theory he called Lavers Law. The law said that when apparel is worn before coming into fashion, it is perceived as indecent; 5 years before, shameless; 1 year before, daring; and is not considered charming until 50 years after its height. Laver claimed that it takes a full 150 years before a trend is considered beautiful again.

Whether this is true, it cannot be denied that fashion trends do come back full circle. For example, take shoulder pads, which were introduced by designer Christian Dior in the 1940s. They were swept away by simpler and more feminine silhouettes of the 1940s-1960s and did not make a comeback until the 1980s when they became the trademark of 80s power-dressing. Now in the 2010s, we are starting to see designers warm up to shoulder embellishments and stronger shapes. While there has not been a full on shoulder-pad resurgence yet, if the theory holds true, it may be well on its way. However, this year we did see fashion trends that were popular in the 1960s and 1970s come back in style. From striped knits to high-waist tap pants and lady-like dresses and handbags, we saw the old make a comeback in 2010.

Whatever your style, inspiration can be found by taking a look into the past. If the timing is right, you may be well on your way to predicting the next big fashion trend of the season. If youre in the market for unique, on-trend styles, one place to check out is Peacock Plume, an Austin clothing retailer that carries trendy clothing and accessories.





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