The roadmap of Laurent and Arik Bitton has always been clear: it is for them to stick closer to the desires of the tribe made up of cosmopolitan cool and young women striding delicately connected the capitals of the world.
Following this mantra to the letter and focusing primarily on the quality of their parts, the two men became gradually strong players on the market of ready-to-wear designer, including international (it suffices to read the Article them being spent at Refinery 29 to understand that their fame now exceeds far beyond the borders of the Hexagon ...).
It is true that the proposed IRO wardrobe for summer to come is probably best thought of the brand. While complying with codes house (which combines micro lengths and high-end leather), will distill the Bitton trend Utility / sporty / sexy with finesse and acumen.
Clearly, they understood that next spring, it's casual girl - by turns sober rock and roll, or slightly elegant sportswear army - we'll dream. They give us and a series of racy clothes to cut perfectly studied and effective materials, including the range of colors stick as close to air time.
We love especially for urban safari silhouette combining smooth white shirt, short boots sand and carbon offset, and one begins to love those high waisted shorts - declined as well in thick cotton in washed silk or leather at the end stretch - which may no longer leave us this summer.
It also enjoys the version of the micro suede ivory dress Yaguel (we were able this winter shopper black licorice), not forgetting the famous pieces of leather and skin - they are stretch, faded or stained - that allow the duo Iro to report his mastery of daring modern beauty.
Finally, do not forget to regularly look at the book of the brand, as given to the styling parts Iro is equivalent to a fast-track course at Vogue.
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