Missing three weeks with the festival of men's fashion chain, which will involve Florence, Milan and Paris. Tuscan capital in the preparations and experts are developing stands and walkways, working on very precise idea of men's fashion.
"One of the most interesting seasons of recent men's fashion - explains Antonio Cristaudo, marketing and development manager of Pitti Immagine - is the contemporary classic". It is a trend that plays a lot of current men's clothing "formal". The elegance of today is made up of details crafts, special processes, a qualitative content visible in the animals needed a tangible added value to clothing. "Fashionistas love the brands that work hard on research and product," says Cristaudo.
The male consumers prefer to smoke the roast, basically, and are willing to pay more for having a leader well-made, classic and original at the same time.
During the next Pitti Uomo, on stage June 14 to 17, this concept of elegance will be deployed in many stands and to appreciate the "gender" are very popular brands from the fashionistas at this time. Some examples: the jackets and accessories by Luca Roda, Bill Amberg bags, shirts Salvatore Piccolo (Naples), the pants of monochrome, the new design of footwear for men Gianvito Rossi, the British brand sportswear Ma Strum, swimwear Sundek by Neil Barrett, the clothing of Band of Outsiders (special guest from Pitti).
In interpreting the elegance is the whole male establishment, represented by brands that have been consolidated in recent years and have grown as Boglioli, Brunello Cucinelli, Incotex, Church's, Lardini that have become important players, while the Zegna and Canali have now reached global dimensions.
To represent the new contemporary classic is also a new exhibition concept that bypasses the parade. The Fondazione Pitti Discovery launches "Dress like a man", a project focused on elegance new generation of men, which devotes an event-performance and interpretation of copyright that will be staged June 14 and repeated on 15.
The protagonists are the leaders and the collections of a group of companies, both Italian and international realities very different from each other, expressing new styles, through a product capable of combining, from time to time, tailoring craftsmanship, styling, innovation in materials , and concrete details.
The idea is to tell and show the leaders through a performance that is both light, ironic and chic. The event was headed by director Olivier Saillard, director of the Fashion Museum Galliera in Paris, historian, scholar, critic of international fashion. Copyright and will be interpreted together a real show.
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